Corona introduces world's first non-alcoholic beer infused with vitamin D

Targeting both the sun-starved and the sober-curious, Corona Sunbrew just made its debut in Canada. The non-alcoholic beer — taglined 'Sunshine, anytime' — is fortified with vitamin D, each 330 ml bottle containing 30% of the recommended daily amount.

Following its launch in wintry Canada, Corona Sunbrew will be brought to the UK and key markets in Europe, South America and Asia later this year. 

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AB InBev-owned Corona is taking aim at the growing market for low-to-no alcohol beverages, citing research that the category is forecasted to grow by 31% by 2024

'Buzz-less spirits' are also listed as one of Whole Foods' top 10 food trends for 2022: "The dialed-down spirits category experienced record growth in our stores this year. With millennials and Gen Z-ers dabbling in 'drysolation' during the pandemic, we don’t see the sober-curious mindset going away anytime soon."

In that increasingly competitive field, Corona sets Sunbrew apart by adding vitamin D, appealing to the overlap between mindful drinkers and health-focused consumers, and functionally connecting the beverage to sunshine's warm and happy vibes.

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Spotted by: Terence Moore

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