Forever smarter with our new free membership 🎉

Subscribe
All yours

Trend Reports + Newsletter + Innovations

Free access
WELLNESS STAGECRAFT

Wellness brands use storytelling, furniture design and art

Wellness venues and devices are using spatial design to shape how people experience their services. The approaches range from a themed sauna sequence to equipment that blends into the home and a fitness studio that hosts exhibitions.

Sauna Mother is scheduled to open in Tokyo’s Roppongi district in late October 2026. Its two-hour experience follows a birth-and-infant-care narrative through a womb-inspired sauna, cold bath and shower, ending on a rocking sofa beneath projected maternal imagery. The sequence makes the setting and story part of the sauna visit.

Los Angeles-based LIT Inc. launched ARC, an infrared home sauna enclosed behind a two-way mirror. Its exterior resembles mirrored furniture, while users can see into the surrounding room from inside. The design allows the sauna to fit visually within a living space.

Everyone Active opened in London, combining fitness classes with rotating art exhibitions in a gallery-style setting. The venue brings training and visual art together, making exhibitions part of the space visitors use for exercise.