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TrendWatching Partners

Bring what's next to your market.

Since 2002, we've spotted the innovations and trends that show businesses what their customers will want next. Now we're growing our network of trend experts, strategists and boutique agencies who bring it to clients in their own markets: on stage, in the room, and inside each client's own AI-driven innovation loop.

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Rachada Apiromdej, BangkokRachada · BangkokFranklin Ozekhome, LagosFranklin · Lagos
Since 2002spotting innovations and trends
214+keynotes delivered
189+workshops and Sprints
42+countries we've presented in
The deal

What we bring. What we ask.

What we bring

  • 24 years of intelligence32,000+ real innovations, our trend reports and the method behind them.
  • Ready-to-run formatsKeynote material, Sprint kits, plays and innovation loop set-ups, kept fresh by our team.
  • The TrendWatching nameYour profile on our site and introductions to our audience in your market.
  • Work and peersLeads for your market, and partners worldwide to win bigger work with.

What we ask

  • Your marketReal client relationships, cultural context, and local innovations the rest of the world hasn't seen yet.
  • Our quality barWork that's fresh, evidence-based and true to how we think. We review first projects together.
  • AI fluencyYou use AI in your own work, and can show clients how to use it well.
  • Clear agreementsWho owns which client, who does what and how income is shared, agreed upfront.

What we don't offer: upfront fees, retainers or guaranteed work. And we won't ask you to take on risk either. We try things together, and if it doesn't work for one of us, we part as friends.

Open to partners everywhere

Local minds. One global intelligence.

We're open to partners in every market, and already work with partners from London to Lagos and New York to Seoul. Through the network, work travels to whoever is best placed to deliver it.

Erick, AmsterdamErick AmsterdamFranklin, LagosFranklin LagosRachada, BangkokRachada BangkokYoris, JakartaDilla, JakartaYoris & Dilla JakartaNew YorkTokyoSeoulYou?You?You?You?You?You?You?You?You?You?
Partners todayYour city next?
Who we're looking for

Curious, credible and already trusted in your market.

Trend analysts, foresight experts, innovation and AI strategists, speakers, facilitators and boutique agencies.

You'll fit right in if

  • You already have clients who trust your judgement.
  • You love a room, and rooms tend to love you back.
  • You use AI every day, and know where it helps and where it doesn't.
  • You care about innovation that's good for people and the planet.
  • You're entrepreneurial, and happy to build without a retainer.

Probably not for you if

  • You're looking for a salaried job or guaranteed income.
  • You'd like to resell content without adding your own expertise.
  • You'd rather not work to a shared quality standard.
What you'd do

Premium experiences.
And innovation that keeps going.

Partners bring TrendWatching into client work in two ways. Most do both, because one tends to lead to the other.

Experiences

Keynotes, Sprints and research

Our most premium work, delivered by you. Take our trends on stage, run AI x Innovation Sprints where client teams turn trends into concepts in half a day, and lead research and briefings for your market.

  • Keynotes
  • AI x Innovation Sprints
  • Research
  • Executive briefings
  • Events and trend tours
Innovation loops

Build each client's own innovation loop

Together with us, set up an AI-driven innovation loop inside the client's business. TrendWatching intelligence flows into the AI their team already uses, monitors track what matters to them, and every week brings new opportunities and concepts. You set it up, train the team and keep improving it with them.

  • Set up
  • Team training
  • Ongoing support

Introducing clients to our platform and 'Your AI' on their own is welcome too, and entirely optional.

How it works

From hello to your first project.

ApplySend us a short email: who you are, your market, your clients and a link to your work.
TalkA call with our team to see if we fit, and what we could build together.
TryA first project for one of your clients, prepared and reviewed together. No risk on either side.
GrowYour profile on our site, more opportunities and work across markets.

Our work has been trusted by teams at

GoogleNetflixMastercardStarbucksSephoraUnicefDanoneSalesforceUberVodafoneDentsuHavas Media
Questions

Good to know.

Do I have to sell TrendWatching's online products?

No. Most partners focus on premium experiences (keynotes, Sprints and research) and on building innovation loops with clients. Introducing clients to our platform and 'Your AI' on its own is welcome, but optional.

Is there a fee to join?

No. We don't charge partners to join, and we don't pay retainers. We earn together on the work we do together, agreed openly per project.

Can I be the only partner in my market?

Some markets work best with one partner, others with several specialists in different fields. We look at each market together, based on what clients there need.

See What's Next. Create It First.

Ready to bring what's next to your market?

Tell us who you are and what you'd love to build. Our founder, Reinier Evers, reads every application himself.

Apply to become a partner