Fashion retailers are adding size recommendations, visual previews and faster fulfilment to online shopping. These innovations address different needs before and after checkout, from assessing a garment’s fit to receiving an order.
CaaS, an Argentine company operating in Mexico, provides size recommendations and virtual try-on tools for brands including Campillo and Yakampot. The system combines shopper information, garment measurements and product images to recommend a size and generate an avatar wearing the item. It aims to reduce purchases of multiple sizes for comparison at home.
Dovetail Workwear has introduced TrueToForm’s fit-prediction technology across its bottoms collection. Shoppers enter measurements or use a body scan to receive visual size guidance and compare inseam lengths. The data also helps Dovetail identify differences between its size charts and shoppers’ measurements, informing updates to those charts.
InstaMall offers same-day fashion delivery from local stores in Miami, alongside an AI stylist and virtual try-on for eligible items. It launched with access to more than 80 luxury and contemporary brands, connecting online browsing with nearby stock.
