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Previously TrendWatching’s Head of Business Development, Camilla brings an entrepreneurial shrewdness to her work as an analyst. Having helped brands like Kontoor, Mastercard and Coca-Cola to set up TrendWatching workshops, presentations, and custom reports, she’s an expert at surveying brands’ individual needs and suggesting highly specific trend-driven solutions.
Since joining the company in 2020, Camilla has hosted strategy sessions and trend presentations for universities and brands based across the globe. As a central cog in TrendWatching’s content team, she’s created reports and webinars for the travel giant Sabre, the MBA program of HEC Paris, and has led multiple workshops for students at her alma mater, HvA – from which she holds a degree in communication management, with a minor in global trendwatching.
While Camilla now works from TrendWatching’s Amsterdam office, she has a varied professional background – having worked as a chef, radio host and producer, and social media manager. Naturally, she’s curious about developments in the F&B, retail, and media landscapes, and has an aptitude for identifying sector-specific trends and their implications for consumers.
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