Where trendwatching.com help us, is in allowing us to look beyond our industry, to seek inspiration from other industries that we don’t normally come across in our everyday working lives.
USING CONSUMER AWARENESS TO DEVELOP INNOVATIVE CONCEPT CARS
As a global automotive component and system supplier to major vehicle manufacturers, Visteon base their product development process around an intimate understanding of who their consumer is, how they think and what they need from their driving experience.
Before working on new concept vehicles, they use the Premium Service as an input into “persona” generation – exploring who exactly they’re building the vehicle for and what motivates them.
As well as understanding the consumer of today, part of Judy Blessing’s role is working on vehicle forecasting, looking at who the consumer of the future is. She and her team create Trend Awareness days, showcasing trends and innovation examples to senior decision makers, followed by hands-on workshops to help take trends from theory to reality, applying them to real-life scenarios and business cases.
The Premium Service is part of their overall understanding of consumerism and where it’s heading, adding it their industry experience and the company knowledge pool.
“Where trendwatching.com help us, is in allowing us to look beyond our industry, to seek inspiration from other industries that we don’t normally come across in our everyday working lives,” says Judy Blessing, “trends are usually interlinked as they focus on core elements of consumer behavior. In a busy role like mine, having an information source I can call on, with everything already put together, saves time and provides inspiration that we can use immediately.”