A troubling trend has emerged on clothing resale platforms like Vinted: women who post photos of themselves wearing items see better sales but risk harassment and having their images posted on misogynist forums. Vienna-based startup Minimist aims to tackle the issue with generative AI.
As reported by Brutkasten, Minimist is developing a tool that lets sellers showcase clothing on realistic AI-generated models instead of their own bodies. After uploading an image of the item, users receive a professionally rendered photo featuring a lifelike avatar — preserving anonymity while maintaining visual appeal.
The feature will be part of a broader suite of recommerce tools aimed at streamlining clothing resale. Initially targeting consignment, vintage and second-hand stores, Minimist is currently testing automatic background removal and lighting enhancements to help sellers produce polished, high-quality product photos.
