Florida buyers are first to close on a home using AI, saving thousands in realtor fees

In Florida, new homeowners have become the first in the United States to complete a property purchase using an AI-powered platform in place of a traditional buyer's agent.

Tampa-based Homa, which launched its end-to-end service in August 2023, is trained on state-specific real estate laws, property records and licensing coursework. The platform handles property search, contract generation, negotiation and tour scheduling—functions typically performed by human agents. The first buyer using the platform saved over USD 24,000 in commission fees, which average 2.78% of the purchase price in Florida.

The timing coincides with new US regulations requiring people in many areas to sign a written buyer's representation agreement with an agent before touring a property. Homa offers an alternative: buyers can use the free platform to self-represent, or opt for Homa Pro, a flat-fee service (USD 1,995 for transactions with a selling agent) that assigns a transaction broker and rebates the full buyer's agent commission. The company reports strong early interest from both first-time and repeat buyers, with nearly 40% of Florida users committing to forgo traditional agent representation.

TREND BITE
Real estate is the latest domain where AI is dismantling the barriers that once justified costly intermediaries. What's emerging is a fundamental shift in how people approach high-stakes decisions. When consumers can access expert-level knowledge without expert-level fees, industries built on information asymmetry face an existential reckoning. Legal services, financial advice, healthcare navigation: anywhere a professional's primary value has been translating complexity for clients, similar disruption looms. The organizations that will thrive aren't those defending traditional models, but those redesigning their services for a new reality in which knowledge itself is no longer scarce.