A new rapid-charging electric bike is challenging the notion that only four-wheeled EVs deserve cutting-edge battery and charging tech. Unveiled last week, the sleek ride by Morelle can reach an 80% charge in just 12 minutes, slashing the typical e-bike recharge time by more than two-thirds and addressing a pain point that has long frustrated those who get around on two wheels.
That boost in charging speed? It could accelerate e-bike adoption. Beyond cycling, the California-based startup is set to employ the same technology to power humanoid robots, eliminating the need for battery-swapping systems. Deliveries for Morelle's first bike are planned for early 2026 at a starting price of USD 3,000.
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Whatever the industry, consumers will always appreciate products and services that save time and simplify their lives. A (much) shorter charging time? That's a liberation from a previously fixed constraint, and it's driving consumers toward time-saving innovations across sectors, from banking's instant loan approvals to beauty's quick-setting nail polishes. For brands, the message is clear: identify assumed waiting periods in your customer journey and transform one into a competitive advantage before a challenger does.
