From WeChat to WeWork and Grab to Gangnam Style, the 2010s has rewritten consumer expectations in radical ways. Now a new decade is upon us, and the pace of innovation will only accelerate. Are you ready?
In this briefing we have curated three key consumer trends that will shape Asia in 2020 and beyond. Each one features best-in-class innovation examples that collectively signal new emerging consumer expectations. Dive in, share it around, and use this as your innovation roadmap for the year ahead.
1. SUSTAINABLE STEWARDS
In 2020, sustainable lifestyles become the new status symbol.
2. GOOD POLICE
Asian consumers demand brands to use data and technology for good.
3. BUSINESS AS SOCIAL
Community-driven commerce is the next e-commerce frontier.
Remember, trends mean nothing if you don’t use them to make what you do – and the world – better. So absorb these trends, take them to your team, share, discuss, argue and conspire.
But most of all, act.