Reinier Evers is the founder of TrendWatching, one of the world’s leading trend intelligence firms. For over two decades, he’s helped organizations anticipate what’s next — and turn that foresight into meaningful innovation. Reinier also founded Business of Purpose and Springwise, and (too early, in his words) co-founded Urbanbite, Europe’s first online food delivery service, which was acquired by lastminute.com in 2002.

Under his leadership, TrendWatching has built an international team and a 100+ spotter network across 60+ countries. Its trend intelligence platform, powered by both AI and human insight, helps 1,000s of professionals track trends and apply them to real-world business challenges — with clients ranging from Mastercard and Google to IKEA and TBWA.