Buying is becoming about acting on a decision wherever it happens. Search engines, AI assistants and even shopping carts are evolving into places where discovery, consideration and purchase happen in one continuous flow.
Google recently launched AI Shopping in Australia, allowing consumers to discover products, track prices and complete purchases directly from Google Search, Gemini and AI Mode.
Meanwhile, Zip and Stripe are preparing for agentic commerce, enabling AI assistants to complete purchases on a consumer’s behalf using their preferred payment methods, including Buy Now, Pay Later.
Instacart is bringing the same logic into physical retail. Its Caper Cart lets shoppers scan products, weigh produce and pay directly from the trolley, while also delivering personalised offers based on where they are in the store.
The Opportunity?
Identify the moments where consumers make up their minds, then remove everything between deciding and buying.
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