According to the latest WMO report, there's an 80% chance that at least one of the next five years will top 2024 as the hottest year on record. And with the US, UK and India all forecast to break summer heat records this year, 2025 could set a new global high before the year is out.
The Northern Hemisphere needs to brace for impact: prolonged heatwaves, wildfire risks, water stress and overwhelmed infrastructure. Public health, food systems and worker safety are at risk, and marginalized, aging and outdoor-working populations are especially vulnerable.
The climate crash isn't a distant scenario — it's at your customers' doorstep. No matter your innovation category, consumers expect brands to help them adapt to climate change's immediate effects. So, how are you helping people stay cool, safe and resilient — now?
🧊 Can your product line offer instant cooling relief, like skincare formulas tailored for citizens in tropical Malaysia?
🧴 Can you reimagine product utility, à la KFC turning sauce packets into sunscreen for delivery drivers?
🏠 Can your tech mitigate risk, like insurers using digital twins to help homeowners preempt wildfires?
