Visa has launched Visa Intelligent Commerce, opening its payment network to AI developers building the next generation of shopping experiences. The program allows AI agents to securely find and buy products on behalf of consumers, transforming how people shop online. Working with tech giants like Anthropic, Microsoft, OpenAI and Samsung, Visa aims to create a trusted foundation for AI-powered commerce.
At the heart of this innovation are 'AI-Ready Cards' that replace standard card details with tokenized credentials, enhancing security while confirming an agent's permission to act on a consumer's behalf. The system puts users firmly in control, allowing them to set spending limits and conditions. Visa's experience with fraud management and data security underpins the technology, positioning the company as a trusted intermediary in the emerging AI shopping landscape.
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Visa isn't just enabling transactions; it's offering a trust infrastructure. As AI agents gain autonomy, consumers require transparent guardrails: spend controls, real-time oversight and dispute mechanisms. Services that provide confidence and clarity in automated decisions will set the stage for delegated convenience, where consumers define preferences once and trust agents to act on their behalf.
