2024 will be expensive generative innovative scorching fascinating angry trailblazing turbulent communal existential challenging better yours to shape

These are not boring times.
Let us help you act on the many trend-driven business opportunities out there - in 2024 and beyond.

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Yours To Shape

We're no traditional trend firm


We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities we relentlessly scan the world for. More...

Our services

Our trend intelligence platform

Amplify is our trend intelligence platform, giving you access to our Daily Feed, our full Trend Framework, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. 

NEW | Experience the platform yourself with our free 14 day trial 🙌

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Join us in a city near you

Our Annual Trend Seminars are now in full swing, running until November 2024.

With 13(!) cities covered worldwide, from Bangkok to London to New York, we're looking forward to meeting up with you in person somewhere soon 🙏

See all cities / seminars

Your strategic trend projects

For over a decade, we've been working with some of the biggest organizations in the world on strategic trend projects. From the US to Brazil to South Africa to Thailand. 

If you're deeply into trends and in charge of turning as many of your teams trend-driven, check out what we could do for and with you.

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Join 100,000+ professionals already signed up for free 🚨Next edition drops on Thursday

18 September 2023

Trend Report

by Victoria Loomes

Think Forward with PayPal

Discover the global trends that are shaping the future of commerce in the first issue of the Think Forward report developed in collaboration with PayPal!

Issue one explores The Role of Brands: Empathy in Uncertain Times. Forward-thinking brands like Ford, H&M, Microsoft, and Amazon, are innovating to deliver on evolving consumer demands and practicing empathy while they're at it. They’re ensuring brand resilience, uncovering new revenue streams, and driving customer loyalty in droves.

Click through to read to full report for free 👈

5 September 2023

Trend Report

by Franziska Füsting

The future of sustainable food

Check out the newly released Sustainable Food Trends 2023 report developed in collaboration with Impact Hub Berlin. Showcasing 10+ trends and 32 innovations that outline meaningful opportunities across the food and beverage ecosystem, this report will get you started pioneering sustainable food systems 🍃

Click through to access the full report for free.

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