2023 will be expensive innovative scorching fascinating angry trailblazing turbulent communal existential challenging better yours to shape

Future-proofing your team has never been more urgent.

Let us help you act on consumer expectations, this year and beyond.

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Yours To Shape

We're no traditional trend firm


We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities we relentlessly scan the world for. 

Our services

Our trend intelligence platform

Amplify is our company-wide trends & ideation solution, neatly platformed, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Annual Trend Reports, Industry Reports, Stats, Training, Analyst Support and more. 

Everything you need to guide you and your teams to turn trends into meaningful innovations.

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Your strategic trend projects

For over a decade, we've been working with some of the biggest organizations in the world on strategic trend projects.  From the US to Brazil to South Africa to Thailand. 

If you're deeply into trends and in charge of getting as many of your teams / colleagues involved in any kind of trend understanding, thinking or applying, check out what we could do for and with you.

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Your keynotes & workshops

We absolutely love trend events, conferences, keynotes, workshops. Online, offline or hybrid.

In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Berlin to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.

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Join 800+ firms, from the US to Germany to Singapore, acting on our intelligence

Client cases

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Latest news

24 January 2023

Featured Trend Insights

by Victoria Loomes

Winning in 2023 Retail

Are you ready to tap into the desires of 2023 consumers? According to our trend insights featured by Forbes, consumers will seek out a sense of escape and hope in retail. By offering a glimpse of a better future, even if it's not entirely realistic, retailers can improve consumers' overall outlook for the coming year. Consumers will be looking for brands that can improve their mood and emotions.

Check out the complete Forbes article for a deep dive into the future of retail.


9 January 2023

Business of Purpose

by Thomas Klaffke

Business of Purpose 2022 Recap

Take a look at the yearly overview of everything published in 2022 by our sister publication, Business of Purpose.  From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the 4-day work week, and regenerative marketing.

Click here to read all the issues from 2022.


Any questions about anything?

Talk to Raymond Kollau, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.

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