NEW | Free 2025 Trend Report Highlights

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2025 will be cha(i)tty fascinating expensive existential not boring yours to shape

Our trend intelligence platform brings you crucial consumer trends and insights — and AI-powered ideation tools to turn them into winning new concepts, products and campaigns.

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Supercharge yourself (and your team)

Spot emerging trends

Dive into the platform's new spottings, hot topics and amazing reports to be forever in the know, and discover new business opportunities — while saving incredible amounts of time on trend research and analysis.

And then… future-proof your strategy with our structured trend frameworks and countless actionable insights.

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Dream up new concepts, products or campaigns

Use the platform's AI-powered ideation tools to turn the trends and insights into new new scenarios, business concepts, products and campaigns that will change and amaze your customers or clients — for the better.

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Learn & prosper

Develop a more trend-driven mindset: all of the platform's training courses and tools, including AI-powered ones, are freely available to each member.

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10+ Powerful features, all yours 🙌

200+ Trends, 31,000+ innovations, countless insights, stats, tools, courses...

From our Trend Framework and an Innovations Database to the new 2025 Trend Report and AI-powered Ideation Tools, the platform brings you the curated intelligence and tools you need to turn 2025's overwhelm into opportunity.

See all 10+ features

Join 800+ firms and 1,000s of members acting on our intelligence

Client cases
1-Brands_agencies
B2C, agencies, consultancies

The platform is used by 11,000+ members at 100s of B2C brands, agencies and consultancies, universities, NGOs and governments. Worldwide. From WWF to Uber to Bain to IKEA to Google to TBWA to Bancolombia.

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From small to BIG

If you're with a small or mid-sized organization, looking to get access to all the trend intelligence normally only available to large organizations - the platform will deliver.

And if you're representing a large organization, there simply isn't a more affordable solution than this to fully trendify your organization. 

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Across industries & disciplines

Reflected by the wide variety of our clients, we cover all major industries, from Financial Services to F&B to Mobility.

Our platform is also used by a wide variety of professionals: from Marketing Managers and Heads of Innovation to Account Directors and Chief Learning Officers.

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Globally & locally

With our analysts, spotters and clients hailing from over 80+ countries, rest assured that our platform's intelligence is both global and local in nature.

And if you have any region-specific questions about the platform's intelligence, our Ask An Analyst service is just a chat away. 

New & Coming

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Live Onboardings — January 2025

4 December 2024 | Announcing two more live onboardings, on 14 and 16 January 2025.

Whether you're new to TrendWatching or just want a refresher, this 45-minute live onboarding will give you the key tips and tricks you need to get the most out of our trend intelligence platform.

Pick a date and become a TrendWatching pro! 🙌

The 2025 Trend Report is here

2 December 2024 | The wait is over: we just published the 2025 Trend Report 🎊

Run with the biggest trends shaping 2025 like HUMANIFESTO, MIRROR MIRROR, and LOOPLIFE, illustrated with real-world examples from innovative brands like Uber, Lenovo and more 🙌

Run with the latest AI Snapshot

1 December 2024 | Short on time but keen to stay on top on the latest AI innovations? We've got you covered.

The AI Snapshot is a curated glimpse of global AI-centric consumer innovations with additional analyst commentary and thought-starters to take back to your team. 

AI-powered Ideation Tools

25 November 2024 | Our new AI-powered Ideation Tools are here to help you turn trends into action — instantly!

Create your next big breakthrough with ProductLabSCENARIOOOH, ProductBoost, CampaignCrafter and more.

AI-powered Innovation Expert

15 November 2024 | Meet the new Innovation Expert, your AI-powered partner designed to instantly analyze our database's 31,000+ innovations in totally new ways.

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Ready to discover your next breakthrough?

Instantly get going with our free trialno card needed.

Oh, and if you have any questions, just email Giulia Bolzan, our Business Development Director. She and her team will get back to you asap.

 

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