2024 will be expensive generative innovative scorching fascinating angry trailblazing turbulent communal existential challenging better yours to shape

These are not boring times.
Let us help you act on the many trend-driven business opportunities out there - in 2024 and beyond.

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Yours To Shape

We're no traditional trend firm


We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities we relentlessly scan the world for. More...

Our services

Our trend intelligence platform

Amplify is our trend intelligence platform, giving you access to our Daily Feed, our full Trend Framework, 2024 Trend Report, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. 

NEW | Experience the platform yourself with our free 14 day trial 🙌

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Join us in a city near you

Our Annual Trend Seminars are now in full swing, running until November 2024.

With 13(!) cities covered worldwide, from Bangkok to London to New York, we're looking forward to meeting up with you in person somewhere soon 🙏

See all cities / seminars

Your strategic trend projects

For over a decade, we've been working with some of the biggest organizations in the world on strategic trend projects. From the US to Brazil to South Africa to Thailand. 

If you're deeply into trends and in charge of turning as many of your teams trend-driven, check out what we could do for and with you.

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20 November 2023

Trend Report

by Victoria Loomes

Think Forward with PayPal – Issue #2

Uncover the future of business in the second report in the Think Forward series, developed in collaboration with PayPal.

This edition focuses on Expectation Economy: The Evolving Consumer and delves into the tension between affordability and sustainability and the ongoing relevance of high-tech engaging shopping experiences. 

Join the ranks of industry giants like BMW, Zara, and Snapchat, who are redefining commerce and pioneering multi-layered loyalty programs.

Click through to dive deep into this thought-provoking report filled with actionable insights that will inspire your business strategy!

27 November 2023

Job Opportunity

by Erick Smet

Content - Internship - Amsterdam: you?

We are looking for a passionate Content Intern in Amsterdam/the Randstad area to join our journey towards a purposeful economy. You’ll gain experience researching and analyzing consumer trends, working closely with our Trend Analysts.

Your insights will be pivotal for our impactful content creation that reaches over 260,000 followers across 65 countries.

Intrigued? Click through to find out more!

James Trusler-Circle

Any questions about anything?

Talk to James Trusler, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.

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