NEW: Amplify is here 💥

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About TrendWatching

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide and inspire you to turn trends and insights into innovations that benefit all, not the few.

Intelligence Platform

Amplify - Intelligence Platform

Services: Trend Intelligence Platform

A world-class, yet affordable Trend Intelligence Platform

Giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, 2022 Trend Report, Industry Reports, Analyst Support and more.

Everything you need to guide and inspire you and your teams to turn trends into meaningful innovations.



Services: Trend Academy

Academy | Our 25-lesson, self-paced online video course

Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide. 

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace. 

Services: Keynotes and Workshops

Keynotes & Workshops

Services: Presentations and Workshops

Keynotes and workshops

Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes and workshops,  in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.



Why it’s time to create beneficial butterfly effects

Read more

BoP | Newsletter

Great Beer & Better Business


Great Beer & Better Business

By Thomas Klaffke Business of Purpose

Scottish brewery BrewDog is known for delicious craft beer and pioneering purpose-driven business. Read our sibling company Business of Purpose's latest newsletter and take inspiration from BrewDog’s new business blueprint.  

Amplify | New!

Introducing our new Trend Intelligence Platform


Introducing our new Trend Intelligence Platform

By Vicki Loomes Head of Trends

After 1,5 years of hard work, we're super excited to announce Amplify, our vastly upgraded trend intelligence platform. 

Besides amazing new features, we've added a disruptive pricing model, too - one flat fee brings you and your colleagues full platform access.
Don't miss out!


Join 800+ brands and professional services firms.
From boutique to large. Worldwide.

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Explore our latest publications


Ready to fully act on consumer trends?

Talk to Lucy Goodman, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.


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