Consumer intelligence since 2002Consumer intelligence since 2002

See What’s Next. Create It First.

You love the new. So do we.

Real innovations from every corner of the world, the trends behind them, and the tools to turn both into your next big idea.

  1. Real innovations
  2. Spotted trends
  3. Your next winning idea
01

What’s new

Every innovation worth knowing, from every corner of the world.

Spot it. The innovations you’ll wish you’d thought of, from markets you’d never have time to scan yourself.

AI-powered and human-curated, across industries, regions and generations.

32,000+curated innovations
1,000+added every month
15B2C industries
Freea new real innovation every dayFull accessall 32,000+, with 1,000+ added every month
03

What’s next

From the world’s innovations to your next big idea.

Make it yours. Turn what you’ve spotted into concepts for your products, services and brand experiences.

Our AI x Ideation Playbooks give you the instructions and prompts to instantly dream up new trend-driven concepts. 

Full accessAI x Ideation Playbooks that turn trends into your own concepts

Free to join. Free to stay.

Get your first innovation and this month’s trend report today.

Start here Essential Platform Access

Seeker

For staying in the know

Free forever
A Daily Mini-Trend card
Daily Mini-Trends
This month's trend report cover
Monthly Trend Report
The trend newsletter, with innovations sticking out of the envelope
Trend Newsletter

Free forever. No credit card.

Join 50,000+ members

Join for free
Full Platform Access

Pioneer

For people who create with trends

US$990 / year

Everything in Seeker, plus

  • 32,000+ innovations, 1,000+ new every month
  • Monthly Topic & Industry Reports, plus Annual Trend Reports
  • AI x Ideation Playbooks, run in your own chatbot
  • Plug our intelligence into your own AI: ChatGPT, Claude, Mistral and others (from 9 Nov)
Get Pioneer
Team-Wide Access

Enterprise

For whole teams and organisations

From US$7,500 / year

Everything in Pioneer, plus

  • Access for multiple teams or your whole organisation, priced to fit
  • Access to our Trend Analysts
  • Dedicated account manager
  • Optional single sign-on, pay by bank transfer or card
Contact Us

All paid plans are billed once a year. Compare all features →

Why TrendWatching

Consumer intelligence since 2002

Local, everywhere.

Born in Amsterdam, at home all over the world. Our team and partners work from Bogotá to Bangkok, Lagos to London, so the trends and innovations you see are spotted, understood and put to work close to where you are.

Members in 100+ countries. Keynotes and Sprints on every continent.

Why TW Image

Join 50,000+ platform members, from the US to Singapore, and from Brazil to Germany

Global QSR Brand 🌎
Major Health Brand 🇯🇵
HH Global 🇬🇧
Pearson 🇺🇸
From those already in the know
“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”
Global QSR Brand 🌎Foresight Manager
“Their AI x Ideation Playbooks are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”
Major Health Brand 🇯🇵Senior Marketing Director
“It gives us access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients.”
HH Global 🇬🇧Chief Sustainability Officer
“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”
Pearson 🇺🇸Senior Strategist, Consumer & Cultural Insights
“The trend-driven ideation tools are incredible, exactly what I need to make sense of emerging trends!”
Mobile Payments Provider 🇨🇭UX Researcher