About TrendWatching
As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide and inspire you to turn trends and insights into innovations that benefit all, not the few.
We’re keen to get you going, through our Trend Intelligence Platform, Academy and Presentations & Workshops.
Trend Intelligence Platform
A world-class, yet affordable Trend Intelligence Platform
Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.
Everything you need to guide and inspire you to turn trends into meaningful innovations.
Academy
Academy | Our 25-lesson, self-paced online video course
Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide.
Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace.
Presentations & Workshops
Presentations, Workshops, Reports and Advisory
Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.
Events
Our public Trend Events, from Boston to Berlin to Bangkok
Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next.
🇺🇦 Solidarity with Ukraine 🇺🇦
🇺🇦 Solidarity with Ukraine 🇺🇦
By Liesbeth den Toom Editor
Unsure how your brand can lend meaningful support? In our Innovation of the Day special edition, we spotlight six switched-on brands that are taking a stand against Putin’s aggression and using their platforms as a force for good. Read it. Take notes. Take action.
Free Trends | Innovation of the Day, Make→Shift, and ToolBox
Strategy made simple
Strategy made simple
By Vicki Loomes Senior Trend Analyst
Meet the Consumer Trend Canvas – a tool we’ve used with brands across the globe to help turn trend inspiration into new business innovations. Read our worked-through case studies before taking it for a spin with your team.
Business of Purpose | Community
WFH with Purpose
WFH with Purpose
By Thomas Klaffke Head of Business of Purpose
The remote work boom has redefined the employee/employer relationship and opened up new avenues for purpose-driven business. Read all about it in the latest newsletter from our sibling company, Business of Purpose.
Around the world in 800 clients (and counting)
Ready to fully act on consumer trends?
Talk to Matthijs van Waveren, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.
