Spot it. The launches you’ll wish you’d thought of, from markets you’d never have time to scan yourself.
AI-powered and human-curated, across industries, regions and generations.
🇯🇵 JapanAnime drama you can only hear on the bullet trainJR Central × Evangelion
🇸🇦 Saudi ArabiaWorkout class in a hot air balloonGymNation
🇧🇷 BrazilPre-filled ice cups for drinks on the goCoco Leve
🇳🇬 NigeriaThe danfo bus commute becomes a viral gameLagos Run
🇰🇷 South KoreaA sofa that self-deploys from a columnJisu Yoon
🇦🇺 AustraliaElectric buses wrapped in First Nations artSydney Airport
🇨🇦 CanadaMilk-and-cereal raves for Gen ZMilkUP
🇬🇧 UKA PFAS-free rain jacket you can recycle wholeBAM
🇦🇪 UAEAutonomous pods for high-capacity transitGlydways
🇨🇳 ChinaCinema halls become lunchtime nap zonesLumiai CinemaGet it. Every innovation answers a need in a new way, and raises what customers expect next. We spell out those new expectations and the opportunities they open up for your brand.
Every month, in new Consumer Trend Reports and Industry Innovations Reports.
BORROWED VERNACULAR
STACKED LOYALTY
WELLNESS STAGECRAFT
FRICTION HIJACK
MOOD PROPS
NATIVE ASK
TRANSIT-GATED DROPS
DOSED SUNLIGHT
MATCH RATIONING
ACCESS RETROFITMake it yours. Turn what you’ve spotted into concepts for your products, services and brand experiences.
Our AI x Ideation Playbooks give you the instructions and prompts to instantly dream up new trend-driven concepts.
ConceptCarrefourBuilt for marketers, creatives, strategists, entrepreneurs, innovators and everyone else who wants to create, we turn human insights, AI, a global network of spotters and our Purpose-Driven Innovation methodology into the trend intel and ideation tools that you can run with.
From Seoul to São Paulo, from Amsterdam to Accra — our clients include B2C giants, boutique agencies, government teams, universities, and future-forward freelancers.
Ready to turn the overwhelm into opportunity? Join us for free and let’s go!
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