Ten years after opening in a modest 16-square-meter kiosk in Jakarta, Indonesian coffee chain TUKU now has 72 stores across Indonesia and is preparing to bring its homegrown approach to European markets. The company is opening its first international store in Amsterdam later this month. The brand's signature drink? Kopi Susu Tetangga, or 'Neighbor's Milk Coffee,' consisting of espresso, milk, creamer and palm sugar.
Central to TUKU's identity is its commitment to Indonesia's agricultural heritage through direct partnerships with local farmers. The company works closely with 630 coffee farmers and 275 palm sugar producers, creating a supply chain that connects traditional farming communities with modern retail operations. This farm-to-cup approach allows TUKU to showcase distinctly Indonesian ingredients — from single-origin beans grown across the archipelago to traditional palm sugar that adds local character to the brand's beverages.
TREND BITE
☕️ Coffee as cultural identity
Indonesia has long been one of the world's top coffee producers, but the beans often disappear into global supply chains, stripped of their origin and identity. TUKU flips this: it makes Indonesian coffee not just the ingredient but the star of the story, following in the footsteps of Japanese matcha and Taiwanese bubble tea.
🌴 Craving new flavors and new rituals
Amsterdam is a mature coffee market, offering everything from third-wave hipster cafes to mass-market chains. What's scarce is a fresh narrative. Indonesian coffee with palm sugar introduces something beyond flat whites and cortados. Global coffee drinkers increasingly want authenticity and traceability. TUKU brings that, transforming a cup of coffee from an anonymous drink into a story of community, sustainability and national pride.
