It’s 2100. Can you guess where you are?

What if the climate emergency looked like a game? Enter FutureGuessr, a new 360° anticipation experience from creative studio Artefact 3000 and climate coalition Réseau Action Climat.

Inspired by GeoGuessr, the online game drops players into AI-generated landscapes disrupted by +2.7°C warming: melting ice caps, submerged coastlines, savannas replacing rainforests... 🏝️🏜️ Using IPCC data and climate science, each round presents two versions of the same place: one catastrophic, one resilient — highlighting the choices people still have.

FutureGuessr is a powerful way to turn abstract projections into visceral, visual storytelling. And it's landing at a crucial moment, as governments — from Brussels to Washington — soften climate targets and roll back commitments.

Bringing climate action into gamer mode opens a portal for brands:

🎮 Meet players where they click. Gaming culture is massive and increasingly values-driven. Climate-conscious gameplay like this grabs attention where PSAs can't.

📍 Co-op with credibility. Let players visualize the future and show your brand has skin in the game. Collaborate on new maps, sponsor resilient "what-if" futures or add layers of action (think: click to pledge, play to donate).

📹 Stream it loud. Twitch, TikTok, YouTube — it's made to be watched, reacted to and memed. Gamify climate messaging through influencer collabs or branded in-game moments. Start by backing creator challenges with real-world impact, à la Airbnb.

🕹️ Bottom line? In a world of short attention spans and rising eco-anxiety, games like FutureGuessr offer a new way in when the climate crisis feels abstract: less preaching, more playing. Smart brands won't just spectate — they'll hit "Start" and help co-create tomorrow's map.