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Reduce & reuse

Modular kitchens built to last: Somer takes a stand against disposable interiors

HGTV, Pinterest boards, status anxiety... Whatever the motivation, homeowners are addicted to renovations and upgrades. And that includes ripping out perfectly good kitchens after five years. Somer, a new UK-based entrant in the kitchen cabinet market, is challenging throwaway culture with its intent focus on durability and circularity. The company's approach centers around solid wood construction and a buyback scheme, offering a sustainable alternative to the millions of pieces of furniture discarded every year.

At the heart of Somer's philosophy is a modular, adaptable system of cabinets designed to evolve along with their owners. The company offers four styles — Planar, Inset, Ovo and Overlay — all crafted from responsibly sourced solid timber. Each piece is built for longevity, with easily repairable parts and components that can be reconfigured for changing needs or a new home. This design ethos provides long-term value to customers while also significantly reducing waste. When Somer cabinets reach the end of their lifecycle with a specific household, the company's buyback scheme ensures they won't end up in a landfill. Instead, pieces will either be refurbished for a new owner or recycled.

As consumers become increasingly aware of the environmental impact of their purchases, brands offering high-quality, long-lasting products with clear end-of-use solutions will find themselves at a advantage. How could your brand implement similar design principles to create products that consumers will be happy to hold on to?

A display showing Somer's options for wood, colors and hardware