Streaming service Menta rethinks TV for people living with dementia

Traditional TV overwhelms people with dementia. Menta offers clinically guided, ad-free video content designed to reduce agitation and support daily care.

For people living with dementia, watching television can be anything but simple. Rapid scene changes, jarring sound effects and unpredictable narratives — the staples of modern programming — can trigger confusion, agitation and sensory overload. It's a problem broadcasters and streaming giants have largely ignored.

Menta, a platform developed between Istanbul and Amsterdam, is stepping into that void with a service built from the ground up for cognitive decline. Its library of curated videos, spanning nature therapy, gentle exercise, nostalgic moments and daily routines, is deliberately slow-paced, free of ads and sudden sounds, and designed in collaboration with neurologists, psychologists and dementia care specialists.

What makes Menta more than a niche content play is its positioning as a caregiving tool. The platform isn't competing with Netflix or YouTube; it's offering something closer to a structured intervention. The service includes an expert library covering topics from behavioral changes to sleep challenges, offering caregivers practical guidance alongside calming content. Backed by Turkey's Alzheimer's Association and a clinical advisory board, Menta is coming to Apple TV and Android TV soon, priced at EUR 30 per month.

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As healthcare systems strain under aging populations, caregiving responsibilities are migrating into the home — and taking everyday objects with them. TVs, tablets, lighting and sound are quietly being repurposed as care tools, and Menta leans into that shift by treating the screen not as a source of entertainment but as part of the care environment. It's media reframed as environmental design, aligned with how caregivers actually use television: as mood regulation, structure and companionship.

That repositioning also taps into a broader cultural current away from hyper-stimulation — the doomscrolling, autoplay and infinite feeds that define most screen time — toward products built around calm, focus and nervous-system regulation. From sleep apps to low-sensory retail hours to quiet luxury, there's a growing market for experiences that dial things down rather than up.