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March - June 2026

AI-Driven Innovation Workshop

Create your next product breakthrough & train your team in how to truly leverage AI.
All within one morning or afternoon.

This is where trend intelligence meets hands-on AI mastery — your team will turn TrendWatching's trends into market-ready products, services and campaign concepts — running with our AI Ideation Playbook's process, instructions and prompts. All taking place within their own, secure company AI assistants, be it Gemini, ChatGPT, Copilot or Claude.
Expertly hosted by one of our Senior Analysts.

Your team won’t just leave with new consumer products ready to go — they’ll gain the tools, experience and confidence to use AI for trend-driven innovation on a daily basis.

How's that for ROI on AI? 

All yours

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Market-Validated Innovations

Multiple trend-driven innovations, ready to run with — created and tested with synthetic consumers and prioritized by market potential. 

A Solid AI-Innovation System

A fully customizable AI Ideation Playbook that, post-workshop, will let your team compress months of innovation work into hours. 

Your New AI Innovation Squad

A team that will feel AI-empowered, trained and ready to unlock their full potential across all your innovation challenges.

Workshop Program (fully customizable)

  • timer-icon 30 Minutes
    Welcome & Setting The AI engine

    Welcome & Setting The AI enginearrow-icon

    Prime the AI as a world-class innovation strategist and align the team on what “breakthrough” means today.arrow-icon
  • timer-icon 30 Minutes
    Find The Friction

    Find The Frictionarrow-icon

    Select one strategically resonant trend that exposes a real consumer tension worth solving.arrow-icon
  • timer-icon 30 Minutes
    Load The Context

    Load The Contextarrow-icon

    Feed AI rich inputs on trend, organization, industry, region and audience to build a sharp foundation.arrow-icon
  • timer-icon 30 Minutes
    Face Reality

    Face Realityarrow-icon

    Surface internal goals, blockers, politics and ambitions so ideas are bold but implementable.arrow-icon

  • timer-icon 30 Minutes
    Break The Category

    Break The Categoryarrow-icon

    Generate three convention-breaking concepts that reconfigure behavior and embed the trend’s signature mechanic.arrow-icon
  • timer-icon 30 Minites
    Stress Test With Synthetic Users

    Stress Test With Synthetic Usersarrow-icon

    Run persona-based AI user testing to brutally evaluate desirability, feasibility, brand fit and novelty.arrow-icon
  • timer-icon 30 Minutes
    Sharpen & Design

    Sharpen & Designarrow-icon

    Refine the strongest concept into a tangible, distinctive product or service with clear mechanics and launch logic.arrow-icon
  • timer-icon 30 Minutes
    Optional: Rapid Prototype Development

    Optional: Rapid Prototype Development arrow-icon

    Build a functional MVP of your ideated concepts. You define core flows and visual identity to bring your innovation to life.arrow-icon
  • timer-icon 30 Minutes
    From WorkShop to 24/7 Autonomy

    From WorkShop to 24/7 Autonomyarrow-icon

    Map what it would mean if this entire process ran continuously—day and night—across the organization: what changes in roles, decision-making, budgets, speed, and power structures?arrow-icon

Practicalities

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Who is it for?

Whether you’re a strategy team, innovation unit, marketing squad or C-suite group — if you’re serious about AI-Driven Innovation, this is for you.

For many years, we’ve run ideation experiences and trend-driven sessions for global brands like Mastercard, Google, Marriott and Braze, in over 30 countries. This next evolution builds on everything we’ve learned, and we're keen to share and transfer it all.

Workshops-Practicalities-Icon-Timings&Location
Timings & Location

The AI-Driven Innovation Workshop is available as a half-day experience, tailored to your team’s needs and ambitions. We bring the energy, tools, and agenda — you provide the room. From Bangkok to Boston to Brussels.

And while we've got a proven structure ready to go, we’re happy to adapt it to your goals.

Workshops-Practicalities-Icon-Pricing
Pricing

Pricing for the full-day experience, which includes the complete journey from trend discovery to prototype, testing, and campaign creation, starts at €10,000 / US$11,000.

Pricing for the half-day session starts at €7,500 / US$8,250 


 

 

 

Workshop hosts

Vicki-round
Vicki is Head of Trends at TrendWatching, where she helps global brands translate emerging shifts into purposeful action. Having delivered 150+ trend keynotes across 30+ cities for clients like Bank of America and Braze, she combines foresight with actionable frameworks. As the lead author of TrendWatching's AI trend publications on embodied AI and the consumer agent economy, Vicki brings sharp foresight and practical application to every session. Based in London, she oversees the Trend Intelligence Platform, ensuring clients successfully apply trends to drive business results.

Vicki Loomes 🇬🇧

Vicki Loomes 🇬🇧

Head of Trends

Vicki is Head of Trends at TrendWatching, where she helps global brands translate emerging shifts into purposeful action. Having delivered 150+ trend keynotes across 30+ cities for clients like Bank of America and Braze, she combines foresight with actionable frameworks. As the lead author of TrendWatching's AI trend publications on embodied AI and the consumer agent economy, Vicki brings sharp foresight and practical application to every session. Based in London, she oversees the Trend Intelligence Platform, ensuring clients successfully apply trends to drive business results.
Rachada Leng-Circle

Reinier founded TrendWatching in Amsterdam in 2002. He is also the founder of Business of Purpose and a number of other boutique businesses. He’s convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.

 

Rachada Apiromdej 🇹🇭

Rachada Apiromdej 🇹🇭

Senior Trend Analyst

Reinier founded TrendWatching in Amsterdam in 2002. He is also the founder of Business of Purpose and a number of other boutique businesses. He’s convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.

 

Erick
Erick is TrendWatching’s Head of AI Innovation, where he leads the development of new AI-driven tools that turn trend data into business breakthroughs. Formerly Content Director and lead of the global Trend Analyst team, he now designs AI architectures and ideation systems that power innovation for clients like Google, Mastercard and Samsung. With a background in concept development and innovation research, Erick brings deep expertise in both strategic foresight and hands-on execution to every workshop.

Erick Smet 🇳🇱

Erick Smet 🇳🇱

Head of AI Innovation

Erick is TrendWatching’s Head of AI Innovation, where he leads the development of new AI-driven tools that turn trend data into business breakthroughs. Formerly Content Director and lead of the global Trend Analyst team, he now designs AI architectures and ideation systems that power innovation for clients like Google, Mastercard and Samsung. With a background in concept development and innovation research, Erick brings deep expertise in both strategic foresight and hands-on execution to every workshop.
Liv-round
Livia is Director of Insights at TrendWatching, where she helps global brands turn cultural shifts into innovation opportunities. With experience across agencies, startups, and consultancies in Europe and Latin America, she leads workshops and strategy sessions in English, Spanish and Portuguese for clients like Warner Media, Mars, and Marriott. She also developed TrendWatching’s flagship course on AI-driven innovation, covering everything from AI-enhanced research and ideation to concept development and prototyping. The course includes an AI avatar facilitator and equips teams with the tools and workflows to integrate AI meaningfully into their innovation process.

Livia Fioretti 🇧🇷 🇪🇸

Livia Fioretti 🇧🇷 🇪🇸

Director of Insights

Livia is Director of Insights at TrendWatching, where she helps global brands turn cultural shifts into innovation opportunities. With experience across agencies, startups, and consultancies in Europe and Latin America, she leads workshops and strategy sessions in English, Spanish and Portuguese for clients like Warner Media, Mars, and Marriott. She also developed TrendWatching’s flagship course on AI-driven innovation, covering everything from AI-enhanced research and ideation to concept development and prototyping. The course includes an AI avatar facilitator and equips teams with the tools and workflows to integrate AI meaningfully into their innovation process.
Giulia-Colour-2-1

Ready to go?

Talk to Giulia Bolzan, our Events Coordinator. Your message goes straight into her inbox and will be replied to asap.