Amplify - TrendWatching's Trend Intelligence Platform

Deliver on your jobs to be done

1. Get Inspired

2. Pitch

3. Strategize

4. Innovate

5. Upskill

Be in the know forever

Dive into the platform's daily spottings, new trends, hot topics and amazing reports—an endless source of new business opportunities at your fingertips. 24/7.

Wow your clients and customers

B2B? Near-instantly create credible client pitches and proposals that are in-the-know on your clients’ industry trends and overall future.

B2C? Come up with endless brand, marketing and advertising campaigns that are 'on trend'. Culturally, demographically and geographically.

Supercharge your research and strategic planning

Save incredible amounts of time on trend research and analysis (and end up with better results, too) – because we (and AI) have already done most of the work for you.

And then... future-proof your strategy with our structured macro- and consumer-trend frameworks and countless actionable insights.

Dream up new products and services

What's even better than inspiration, strategy, pitches or campaigns? Using the platform's application tools to actually ideate and innovate entirely new business concepts, products and services that will change your marketplace—for the better.

NEW | Try out TrendBaby PRO, our new AI-powered ideation tool — it's included in the platform!

Learn & prosper—and your team too

Develop a more trend-driven mindset, too: all of the platform's training courses and tools, including upcoming AI-powered ones, are freely available to each member.

Trends x AI x ROI 💚

You know that understanding and acting on consumer trends enhances your strategy, innovation, customer engagement, and ultimately, your bottom line 🙌

You also know that if you fall behind trends and the zeitgeist, you will, as a business, perish 😳.

Major organizations including Google, TBWA, WWF, Digitas, Mastercard and Uber are already using the platform's intelligence, powered by AI and humans, to achieve their business goals at disruptively affordable plans. Next, you?

10+ features and tools at your fingertips

1. Daily Feed

2. Trend Framework

3. Innovations Database

4. Trend Reports

5. Industry Portals

6. Region Portals

7. Stats Center

8. Academy

9. Method & Tools

10. Project Folders

11. Ask An Analyst

12. Coming Soon

1. Daily Feed

Stay on top of your game

Straight from the analysts' desk, you’ll have access to daily trend-driven insights and opportunities. To the point and snackable, spanning multiple industries, and AI/human - sourced from every corner of the world.

2. Trend Framework

Discover trends specific to you

Our proprietary Trend Framework, which revolves around 15 mega-trends and 230+ emerging sub-trends, brings you instant guidance and a top-level overview of the (consumer) world.

3. Innovations Database

Spot your next big thing

Dive into 31,000+ on-trend product innovations, from 80+ countries, tagged by industry, trends and business goals.

4. Trend Reports

Save invaluable time

Enjoy full access to our just-published 'AI: New Consumer Expectations' Report, as well as 300+ other topic-specific and localized reports - which come as shareable PDFs & PowerPoint decks. No more DIY 😉

Features-Mobile-Industry-Portals-Updated

5. Industry Portals

Be an industry expert

Explore and act on trends and innovations in your industry, or on those your clients are in. Our industry portals cover 15 major sectors, including Finance, Food & Beverage, Health, Transport and Tech.

6. Region Portals

Be even more glocal

Get an overview of impactful innovations and trend-related insights of your region or those your clients are in - our region portals cover Africa, Asia Pacific, Latin America, Europe and North America.

7. Stats Center

Up your pitch

It's your answer to the ‘do we have numbers to prove that?’ question. A curated database of 100s of must-know consumer stats that will validate and enliven any business case, trend report or presentation.

8. Academy

Upskill yourself

Obsessed with trend-driven innovation? Eager to train yourself and your team? Learn everything we've learned about spotting and applying trends by enrolling in our platform's Academy - 27 videos included.

9. Method & Tools

Run with insights

Serious ideation needs inspiration, collaboration and prioritization. Which is why the platform provides you with our Methodology, Consumer Trend Radar, Consumer Trend Canvas and TrendBaby (our new AI-driven ideation tool).

10. Project Folders

Get organized

Conveniently organize your favorite innovations, stats, trends and reports into customizable folders. Download them in one package or share them with select team members.

11. Ask An Analyst

Enjoy expert support

All members can interact via platform chat or email with our in-house Trend Analysts at any time about the platform's intelligence and tools. Fast replies guaranteed.

12. Coming Soon

Join the journey

Besides ongoing new trend intelligence, we’re also working hard on new shiny features: from SSO capabilities and a Trendify playbook to 'Hot Topics' and V2 of TrendBaby (our AI-powered ideation tool) - all coming members' way in the coming months.

Platform updates

Trends

22 Jul

Trend of the week: SAPIENT SYSTEMS – as reliance on technology continues to grow, so does concern about its impact on both personal and societal levels.
Reports

19 Jul

Explore the latest batch of Industry Updates - available now, exclusively on Amplify
Reports

4 Jul

NEW: Dive into the July Snapshot & AI Snapshot, exclusively on Amplify
Clients

1 Jul

We recently welcomed WPP Singapore, Intercom, AXA Belgium, Kohler, Warsaw School of Economics, Jack Morton and Havas Costa Rica to the platform 💪
Trends

22 Jul

Trend of the week: SAPIENT SYSTEMS – as reliance on technology continues to grow, so does concern about its impact on both personal and societal levels.
Reports

19 Jul

Explore the latest batch of Industry Updates - available now, exclusively on Amplify
Reports

4 Jul

NEW: Dive into the July Snapshot & AI Snapshot, exclusively on Amplify
Clients

1 Jul

We recently welcomed WPP Singapore, Intercom, AXA Belgium, Kohler, Warsaw School of Economics, Jack Morton and Havas Costa Rica to the platform 💪

B2C, agencies, consultancies

The platform is used by 6,000+ professionals at 100s of B2C brands, agencies and consultancies, universities, NGOs and governments. Worldwide. From WWF to Uber to Bain to IKEA to Google to TBWA to Bancolombia.

From small to BIG

If you're with a small or mid-sized organization, looking to get access to all the trend intelligence normally only available to large organizations - Amplify will deliver.

And if you're representing a large organization, there simply isn't a more affordable solution than Amplify to fully trendify your organization.

Across industries & disciplines

Reflected by the wide variety of Amplify's clients, we cover all major industries, from Financial Services to F&B to Mobility.

Our platform is also used by a wide variety of professionals: from Marketing Managers and Heads of Innovation to Account Directors and Chief Learning Officers.

Globally & locally

With our analysts, spotters and clients hailing from over 80+ countries, rest assured that our platform's intelligence is both global and local in nature.

And if you have any region-specific questions about the platform's intelligence, our Ask An Analyst service is just a chat away.

B2C, agencies, consultancies

From small to BIG

If you're with a small or mid-sized organization, looking to get access to all the trend intelligence normally only available to large organizations - Amplify will deliver.

And if you're representing a large organization, there simply isn't a more affordable solution than Amplify to fully trendify your organization.

Across industries & disciplines

Reflected by the wide variety of Amplify's clients, we cover all major industries, from Financial Services to F&B to Mobility.

Our platform is also used by a wide variety of professionals: from Marketing Managers and Heads of Innovation to Account Directors and Chief Learning Officers.

Globally & locally

With our analysts, spotters and clients hailing from over 80+ countries, rest assured that our platform's intelligence is both global and local in nature.

And if you have any region-specific questions about the platform's intelligence, our Ask An Analyst service is just a chat away.

Join 800+ firms and 1,000s of members acting on our intelligence

Enriching client pitches & work

🌍 For 10+ years, our platformed content has been available to all of TBWA's teams around the world - enriching their client work with even more insights and inspiration.

Weave glocal insights into strategy

🇺🇸🇸🇬Mars Wrigley's Human Intelligence group was drawn to Amplify because of the platform's regionalised focus including LatAm and APAC reports. The team also regularly turns to Amplify's free Ask An Analyst service to enrich its internal strategic discussions.

Worldwide access to insights

🌍 We've been working with leading members of the Think With Google team since 2020 to provide input for Google's ‘The Year In Search’ reports, while dozens of Googlers having ongoing access to Amplify.

Purpose-driven innovation training

🇮🇪 Mastercard Ireland included our trend academy course in their “Digital Innovation Institute” - the same full course that is freely available to all Amplify members.

Intelligence to inspire teams & clients

🌍Amplify is a trusted source for InterPublic’s strategy team - leveraging the platform’s innovation database to support its global client work and focus - from sustainability and health & pharma to retail and apparel.

Understanding the future of content

🇧🇷 Teams at WarnerMedia Brazil use Amplify internally to stay on top of the latest global trends - and also turn to the platform to fuel the company's Annual Ideation Roadshow.

Keen to get going?

Instantly start your free trial (no card needed) or, if you have any questions first, email Giulia Bolzan, our Business Development Director. She and her team will get back to you asap.

Turn overwhelm into opportunity

Deliver on your jobs to be done

1. Get Inspired

2. Pitch

3. Strategize

4. Innovate

5. Upskill

Be in the know forever

Wow your clients and customers

Supercharge your research and strategic planning

Dream up new products and services

Learn & prosper—and your team too

Trends x AI x ROI 💚

10+ features and tools at your fingertips

1. Daily Feed

2. Trend Framework

3. Innovations Database

4. Trend Reports

5. Industry Portals

6. Region Portals

7. Stats Center

8. Academy

9. Method & Tools

10. Project Folders

11. Ask An Analyst

12. Coming Soon

1. Daily Feed

2. Trend Framework

3. Innovations Database

4. Trend Reports

5. Industry Portals

6. Region Portals

7. Stats Center

8. Academy

9. Method & Tools

10. Project Folders

11. Ask An Analyst

12. Coming Soon

Platform updates

Who is it for?

B2C, agencies, consultancies

From small to BIG

Across industries & disciplines

Globally & locally

B2C, agencies, consultancies

From small to BIG

Across industries & disciplines

Globally & locally

Join 800+ firms and 1,000s of members acting on our intelligence

Enriching client pitches & work

Weave glocal insights into strategy

Worldwide access to insights

Purpose-driven innovation training

Intelligence to inspire teams & clients

Understanding the future of content

Keen to get going?