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A trend & insights platform to future-proof you and your team

Ready to go & disruptively affordable

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Supercharge your research and strategic planning

Save incredible amounts of time on trend research and analysis (and end up with better results, too) – because we've already done most of the work for you.

And then... future-proof your 2024 (and beyond) strategy with our structured macro- and consumer-trend frameworks and countless actionable insights.

Dream up new products and services

Use the platform's trends, insights, innovation examples and application tools to create new business concepts, new products and new services that will change your marketplace - for the better. 

Wow your clients and customers

B2B? Near-instantly create credible client pitches and proposals that are in-the-know on your clients’ industry trends and overall future.

B2C? Come up with endless brand, marketing and advertising campaigns that are 'on trend'. Culturally, demographically and geographically.

Trendify your teams

Develop a more trend-driven mindset - you and your teams - and thus a more innovative, customer-centric organization.
All of the platform's training courses and tools are freely available to each member.

Journey

Join us on a journey

TrendWatching is no traditional trend firm: it’s our mission to guide business professionals to turn trends and insights into innovations that benefit all, not the few.

How? Our teams relentlessly scan the globe to spotlight trends and innovations – supported by a network of 100s+ spotters in over 90 countries, and yes, lots of AI assistance. The most promising findings end up on Amplify. Curated, structured, tagged, searchable.

This SaaS x Human journey is an ongoing one - we continue to invest in new Amplify content and features non-stop.

However, no matter how much your teams use Amplify, we only charge a single fee - no feature or permission restrictions, no expensive extra seats. And all this at disruptively affordable plans. 

A trend intelligence platform - packed with features and tools

For you and your team

Daily
1. Daily Feed

Straight from the analyst’s desk, you’ll have access to 3 daily trend-driven insights and opportunities. To the point and snackable, spanning multiple industries, and sourced from every corner of the world. 

Staying on top of your game has never been easier.

Megatrends-1
2. Trend Framework

Discover and track trends specific to you with our proprietary Trend Framework, which revolves around 15 mega-trends and 230+ emerging sub-trends.

Instant guidance and a top-level overview of the (consumer) world, for individual and company-wide use.

Innovations
3. Innovations Database

Find, organize and share 28,000+ on-trend product innovations from 80+ countries, segmented by industries, trends and business goals. 

Our analyst team, AI-driven research tools and spotting network add dozens of new examples every week. 

TR23-14
4. Trend Reports

Save invaluable time: you will have full access to our popular Annual Consumer Trend Reports, as well as 300+ other topic-specific and localized trend reports.

To facilitate sharing and presenting, reports come as PDFs and PowerPoint decks. No more DIY 😉

Industries-2
5. Industry Portals

Explore and act on trends and innovations in your industry or those your clients are in. Our industry portals cover 15 major sectors, including Finance, Food & Beverage, Health, Transport and Tech. 

Amplify Regions
6. Region Portals

Get an overview of impactful innovations and trend-related insights of your region or those your clients are in - our region portals cover Africa, Asia Pacific, Latin America, Europe and North America.

Stats
7. Stats Center

It's your answer to the ‘do we have numbers to prove that?’ question. A curated and constantly updated database of 100s of must-know consumer stats that will validate and enliven any business case, trend report or presentation. 
What better way to convince your team or clients of the opportunities out there?

Academy-Jul 04
8. Academy

Obsessed with trend-driven innovation? Eager to train yourself and your team? Learn everything we've learned about spotting and applying trends by enrolling in Academy, our self-paced, online course. It's fully included and free for Amplify members.

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9. Methodology

Serious ideation needs inspiration, collaboration and prioritization. Which is why the platform provides you with our methodology, Consumer Trend Radar, Consumer Trend Canvas and our Projects tool (enabling you to file and share key content with your colleagues). 

Amplify Projects
10. Project Folders

Conveniently organize your favorite innovations, stats, trends and reports into customizable folders. Download them in one package or share them with select team members.

Ask-An-Analyst
11. Ask An Analyst

Need expert support? All members can interact via platform chat or email with our in-house Trend Analysts at any time about the platform's intelligence and tools. Fast replies guaranteed. 

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12. Coming Soon

Besides ongoing new trend intelligence, we’re also working hard on new shiny features: from SSO capabilities and a TRENDIFY playbook to upgraded AI-powered search and recommendation functionalities. 

All coming your way July - September 2023.

Platform updates

  • Feature
    24 May

    NEW ON AMPLIFY: Daily - Turn up your purposed innovation with our daily feed. The latest insights and opportunities, curated by TrendWatching’s analysts.

  • Trends
    23 May

    Trend of the week: AMBIENT WELLNESS - consumers are embracing brands that make wellness easy by embedding physical and mental health boosters into their products & services.

  • Trends
    19 May

    NOW LIVE: The latest batch of Industry and Region Picks are now available on Amplify.

  • Reports
    10 May

    The May Snapshot shines a spotlight on FANTASY IRL and how consumers are keen to play at the blurring boundaries between reality and imagination.

  • Clients
    1 May

    We recently welcomed Roland, Cheil Brazil, Mane, A.S. Watson and Impact Hub Berlin to the platform 💪

  • Feature
    24 May

    NEW ON AMPLIFY: Daily - Turn up your purposed innovation with our daily feed. The latest insights and opportunities, curated by TrendWatching’s analysts.

  • Trends
    23 May

    Trend of the week: AMBIENT WELLNESS - consumers are embracing brands that make wellness easy by embedding physical and mental health boosters into their products & services.

  • Trends
    19 May

    NOW LIVE: The latest batch of Industry and Region Picks are now available on Amplify.

  • Reports
    10 May

    The May Snapshot shines a spotlight on FANTASY IRL and how consumers are keen to play at the blurring boundaries between reality and imagination.

  • Clients
    1 May

    We recently welcomed Roland, Cheil Brazil, Mane, A.S. Watson and Impact Hub Berlin to the platform 💪

Time for a demo

Time for a demo

A six-minute video showing you the platform in action - all the features & how to make the most of them.

Who is Amplify for?

1-Brands_agencies
2-Small_big
3-Industries
4-Global_local

B2C, agencies, consultancies

Amplify is used by 100s of B2C and B2B brands, advertising agencies and consultancies, universities, NGOs and governments, representing 1,000s of professionals in dozens of countries. From WWF to Uber to DDB to Nature to Bancolombia.

Whether you're keen to innovate for and with your customers, clients or constituents, our trend intelligence, tools and training will get you going. 

From small to BIG

Whether you’re a small company looking to get access to all the trend intelligence, training and tools normally only available to large organizations, or a mid-sized company keen to finally roll out shared trend intelligence, tools and training in an inspiring, actionable way, Amplify will deliver.

And if you're representing a large organization, be it a consumer-facing brand or a professional services firm, there simply isn't a faster and more affordable way than Amplify to trendify your organization. 

Across industries & disciplines

Reflected by the wide variety of Amplify's clients, we cover all major industries including financial services, retail, health, travel, food & beverage, fashion, wellness, entertainment, tech, telco, education and mobility.

And since trend intelligence is at the heart of so many strategy, branding and product projects, our platform is also used by a wide variety of professionals: Amplify's 5,000+ members include Marketing Managers, Heads of Innovation, Creative Directors, Analysts, VPs, Account Directors, Product Developers, Consultants, Chief Learning Officers, Insights Specialists and so on.

Globally & locally

With our analysts, spotters and clients hailing from over 80+ countries, rest assured that our platform's intelligence is both global and local in nature.

You'll find a solid mix of Latin American, African, European, North American and Asian-Pacific innovations in our database, while we also regularly publish Latin American and Asian-Pacific trend reports.

And if you have any region-specific questions about the platform's intelligence, our Ask An Analyst service is just a chat away. 

1-Brands_agencies

B2C, agencies, consultancies

Amplify is used by 100s of B2C and B2B brands, advertising agencies and consultancies, universities, NGOs and governments, representing 1,000s of professionals in dozens of countries. From WWF to Uber to DDB to Nature to Bancolombia.

Whether you're keen to innovate for and with your customers, clients or constituents, our trend intelligence, tools and training will get you going. 

2-Small_big

From small to BIG

Whether you’re a small company looking to get access to all the trend intelligence, training and tools normally only available to large organizations, or a mid-sized company keen to finally roll out shared trend intelligence, tools and training in an inspiring, actionable way, Amplify will deliver.

And if you're representing a large organization, be it a consumer-facing brand or a professional services firm, there simply isn't a faster and more affordable way than Amplify to trendify your organization. 

3-Industries

Across industries & disciplines

Reflected by the wide variety of Amplify's clients, we cover all major industries including financial services, retail, health, travel, food & beverage, fashion, wellness, entertainment, tech, telco, education and mobility.

And since trend intelligence is at the heart of so many strategy, branding and product projects, our platform is also used by a wide variety of professionals: Amplify's 5,000+ members include Marketing Managers, Heads of Innovation, Creative Directors, Analysts, VPs, Account Directors, Product Developers, Consultants, Chief Learning Officers, Insights Specialists and so on.

4-Global_local

Globally & locally

With our analysts, spotters and clients hailing from over 80+ countries, rest assured that our platform's intelligence is both global and local in nature.

You'll find a solid mix of Latin American, African, European, North American and Asian-Pacific innovations in our database, while we also regularly publish Latin American and Asian-Pacific trend reports.

And if you have any region-specific questions about the platform's intelligence, our Ask An Analyst service is just a chat away. 

Join 800+ firms and 1,000s of members, from the US to Singapore

Salesforce CLP
Médecins Sans Frontières 2 CLP
Banco de Chile CLP
Dentsu CLP
Vodafone CLP
Danone CLP
Rivian CLP
Levi Strauss CLP
Oxfam Novib NL CLP
Sephora CLP
Google CLP
Tetra Pak Europe CLP
World Wildlife Fund CLP
Starbucks CLP
Mastercard CLP
MultiChoice CLP
Netflix CLP
Uber CLP
Havas Media CLP
Jones Lang Lasalle EU CLP
Walt Disney Company CLP
Ipsos Singapore CLP
Bain & Company CLP
Unicef CLP
All client cases

Enriching client pitches & work

🌍 For 10+ years, our platformed content has been available to all of TBWA's teams around the world - enriching their client work with even more insights and inspiration. 

Weave glocal insights into strategy

🇺🇸🇸🇬Mars Wrigley's Human Intelligence group was drawn to Amplify because of the platform's regionalised focus including LatAm and APAC reports. The team also regularly turns to Amplify's free Ask An Analyst service to enrich its internal strategic discussions.

Worldwide access to insights

🌍 We've been working with leading members of the Think With Google team since 2020 to provide input for Google's ‘The Year In Search’ reports, while dozens of Googlers having ongoing access to Amplify.

Purpose-driven innovation training

🇮🇪 Mastercard Ireland included our trend academy course in their “Digital Innovation Institute” - the same full course that is freely available to all Amplify members.

Intelligence to inspire teams & clients

🌍Amplify is a trusted source for InterPublic’s strategy team - leveraging the platform’s innovation database to support its global client work and focus - from sustainability and health & pharma to retail and apparel.

 

 

Understanding the future of content

🇧🇷 Teams at WarnerMedia Brazil use Amplify internally to stay on top of the latest global trends - and also turn to the platform to fuel the company's Annual Ideation Roadshow.

 

 

Raymond-Circle

Keen to get going?

As part of our impact journey we can offer any team a beyond affordable plan - whether you're boutique or with Google, IKEA or TBWA.

Sounds too good to be true? Try us (made even easier by our 100% no-risk guarantee). 

Just fill out the form and Raymond Kollau,  Business Development Director, will get back to you with an enticing quote, asap. Promise.