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Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Just dropped! FastForward #2: The Experience...

By Victoria Loomes, 3 July 2025
This FastForward dives into a must-know cross-industry theme: the Experience Deficit. In an over-optimized world, convenience has stripped away surprise, and now brands are stepping up to re-engineer joy. This report explores how companies are creating ...
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Final AI-Driven Innovation academy module LIVE!

By Livia Fioretti, 1 June 2025
You’ve explored the trends and played with the tools. Now? It’s time to build something real. Our final Academy module is now live — and it’s all about putting your AI-powered innovation pipeline into action. Across four sessions, you’ll: Prototype and ...
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Free Consumer Agent Economy Webinar — 29 May...

By Victoria Loomes, 1 May 2025
Welcome to the Consumer Agent Economy, where agents are shopping, searching, researching and browsing on shoppers’ behalf. Curious to learn how this will impact (and ideally grow) your business in just 30 minutes? Join Vicki Loomes, TrendWatching’s Head of ...
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New AI-Driven Innovation Course

By Livia Fioretti, 1 April 2025
🚀 AI-Driven Innovation: Your Future-Ready Playbook is Here! 🚀 Our newest Academy course is live — built for transformation leaders and innovators ready to harness AI for trend-driven, autonomous innovation. In just 4 hours, you'll learn how to turn ...
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Free Consumer Trends x AI x Ideation Webinar

By Livia Fioretti, 1 March 2025
Free Consumer Trends x AI x Ideation Webinar — 8 April 2025 One of the biggest AI stories this year in the world of consumer trends? How about AI running part of — or maybe all of — your trend-driven ideation and innovation? If that sounds tantalizing, then ...
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Kick-Off of Our Meetups

By Reinier Evers, 1 February 2025
🔥 Kick-Off of Our Meetups 🔥 We're bringing back our free, informal yet insightful meetups in cities around the world 🌎 The concept: small groups of trend-loving city locals come together for communal learning and contributing, hosted by a member of our ...
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2025 Trends Webinar is wrapped

By Erick Smet, 24 January 2025
🌟 Our 2025 Trends Webinar is wrapped... but 2025 is just getting started! 🌟 🚀 A huge THANK YOU to everyone who joined us to explore how the biggest trends of 2025 will shape consumer expectations. Missed it? No worries, the recording is now available, so ...
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Join the upcoming 2025 Trends Webinar

By Erick Smet, 9 January 2025
The new year is here, and yes, it will hit different 👀 So you could do worse than joining 1,000s of other trend enthusiasts as they tune in with Erick Smet, Content Director, on 21 January 2025. In this 45-minute webinar, we'll explore the biggest trends ...
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