Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Think Forward with PayPal

By The TrendWatching Team, 28 August 2023
Discover the global trends that are shaping the future of commerce in the first issue of the Think Forward report developed in collaboration with PayPal! Issue one explores The Role of Brands: Empathy in Uncertain Times. Forward-thinking brands like Ford, ...
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A radical rethink of management research

By Thomas Klaffke, 2 August 2023
This month’s issue by our sister publication, Business of Purpose, explores why a new and transformative approach to management research is needed to address climate change and the pressing need to evolve sustainability beyond the ‘business case’.
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Sustainable Food Trends 2023

By Reinier Evers, 24 July 2023
We are excited to announce that our trend analysts Thomas Klaffke and Franzi Füsting have developed a trend report for Impact Hub Berlin's Sustainable Food Trends 2023 event. Join us online on the 1st of August 4.00-5.45 pm (CEST) at the reveal of the report ...
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The sustainable business blind spot

By Thomas Klaffke, 14 July 2023
Discover the latest insights in purpose-driven business strategies in this month's issue of Business of Purpose, our sister publication. From developing an equality strategy to establishing corporate political responsibility and the evolving role of the ...
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Unveiling the latest trends shaping the future

By Robbie Hodges, 16 June 2023
We recently partnered with Samsung to explore the most impactful macro trends shaping the smart home tech landscape. The findings of the report predict that in the future, mirrors will be able to detect our mood, electric cars will be able to power up our ...
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Curated collection of thought starters

By Thomas Klaffke, 14 June 2023
Check out the new issue by our sister publication, Business of Purpose. Read a curated collection of the most thought-provoking pieces from the last month – from the systems-driven school of purpose to a circular marketing framework and the foundations of ...
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Explore the future of guilt-free travel

By Reinier Evers, 12 June 2023
Our trend analyst Raymond Kollau recently delivered a captivating presentation about flying responsibly at the Passenger Experience Conference in Hamburg. Discover how guilt-free travel will revolutionize the industry by becoming the 3rd passenger experience ...
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Our NEW weekly publication is now live!

By Erick Smet, 1 June 2023
Check out MakeShift to learn more about the news behind the news. In our weekly round-up, we will provide you with the necessary insights, innovations, and opportunities you need to spearhead your own purposed innovation.
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