Erick Smet

Senior Trend Analyst

Erick is a Senior Trend Analyst based in Amsterdam with a passion for social justice and a knack for bringing consumer trends to life through vibrant storytelling. He is the linchpin of TrendWatching’s content team – producing our monthly Make→Shift publication, coordinating a global team of analysts, and heading up various internal, strategic initiatives. 

Having previously worked as the Trend Director of a boutique market research agency, Erick’s an expert at translating shifts in consumer behavior into tangible business opportunities – and draws upon his degree in Trend Research and Concept Creation to this end. Through his work, he’s produced multiple podcasts and whitepapers on intersectional activism and led innovation trajectories for various multinational brands. 

Erick has presented TrendWatching keynotes, webinars and hosted future-focused workshops for audiences around the world. In recent months, he hosted a virtual innovation workshop for Coca-Cola employees based across seven countries and presented keynotes for the likes of Google and Unicef.

10 February 2022
Effie day
Slovenia
Webinar
2 December 2021
A1
Vienna, Austria
Webinar
29 November 2021
DSM
Workshop
16 November 2021
DSM
Keynote
8 November 2021
Covestro
Leverkusen, Germany
Webinar
4 October 2021
Hogeschool van Amsterdam
Amsterdam, the Netherlands
Keynote
28 September 2021
A1
Vienna, Austria
Keynote
21 September 2021
Google Singapore
Singapore
Keynote
20 September 2021
Hogeschool van Amsterdam
Amsterdam, the Netherlands
Keynote
8 September 2021
Fox Consulting
Riga, Latvia
Keynote
7 September 2021
Universiteit van Amsterdam
Amsterdam, the Netherlands
Keynote
6 August 2021
MultiChoice
Randburg, South Africa
Bespoke Report
22 July 2021
MultiChoice
Randburg, South Africa
Keynote
16 July 2021
Inexmoda
Medellín, Colombia
Keynote
9 July 2021
Verizon
Hong Kong
Bespoke Report
9 July 2021
gdynia design days
Gdynia, Poland
Keynote
17 June 2021
Oxfam
The Hague, The Netherlands
Keynote
8 June 2021
Coca-Cola
Tel Aviv, Israel
Webinar + Workshop
18 February 2021
EQ Office
Chicago, United States
Keynote
2 February 2021
UNICEF
Kyiv, Ukraine
Webinar
16 December 2020
Apparel Resources
Bangalore, India
Webinar
Matthijs-square

Want to involve Erick?

Contact Matthijs van Waveren, our Bespoke Coordinator. He'll get back to you asap.