Erick Smet

Content Director

Erick is our Content Director based in Amsterdam with a passion for social justice and a knack for bringing consumer trends to life through vibrant storytelling. He is the linchpin of TrendWatching’s content team, coordinating a global team of analysts and heading up various internal and strategic initiatives. 

Having previously worked as the Trend Director of a boutique market research agency, Erick’s an expert at translating shifts in consumer behavior into tangible business opportunities – and draws upon his degree in Trend Research and Concept Creation to this end. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands. 

Erick presents TrendWatching keynotes and webinars. He also hosts future-focused workshops for audiences around the world. In recent months, he presented to the likes of Brookfield Properties, Mastercard, Kearney and PageGroup.

2 December 2024
Marriott
Hamburg, Germany
Trend Safari
26 September 2024
TrendWatching
Amsterdam, the Netherlands
Annual Trend Event
27 August 2024
Braze
Sydney, Australia
Keynote
31 January 2024
Trend Check Webinar
Virtual
Webinar
30 January 2024
Trend Check Webinar
Virtual
Webinar
18 October 2023
Penta
Prague, Czech Republic
Keynote
12 October 2023
Mastercard
New York, United States
Keynote
3 October 2023
TrendWatching
London, England
Annual Trend Seminar
20 September 2023
TrendWatching
Amsterdam, the Netherlands
Workshop
19 September 2023
TrendWatching
Amsterdam, the Netherlands
Annual Trend Seminar
25 August 2023
TrendWatching
Sydney, Australia
Annual Trend Seminar
18 August 2023
TrendWatching x SimpleWork
Bangkok, Thailand
Annual Trend Seminar
17 May 2023
Arçelik
Istambul
Keynote
31 March 2023
Brookfield Properties
Australia
Webinar
28 February 2023
DSM
Keynote
8 February 2023
Amdocs
Canada
Custom Report
7 February 2023
Amdocs
Israel
Custom Report
8 December 2022
Brookfield Properties
Washington DC, United States
Keynote & Workshop
29 November 2022
JP Morgan Chase
New York City, United States
Keynote
22 November 2022
Brookfield Properties
Washington DC, United States
Webinar
9 November 2022
Brookfield Properties
Washington DC, United States
Keynote
3 November 2022
Page Group
London, England
Webinar
10 October 2022
Page Group
London, England
Custom Report
13 September 2022
Mastercard
Minneapolis, United States
Keynote
8 September 2022
Brookfield Properties
Chicago, United States
Keynote
1 September 2022
DSM
Basel, Switzerland
Keynote
15 June 2022
Kearney
Amsterdam, the Netherlands
Keynote
17 March 2022
Grandvision
Amsterdam, the Netherlands
Keynote
16 March 2022
DLL
Eindhoven, the Netherlands
Workshop
10 February 2022
Effie day
Slovenia
Webinar
25 January 2022
2022 Trend Webinar
Amsterdam, the Netherlands
Webinar
2 December 2021
A1
Vienna, Austria
Webinar
29 November 2021
DSM
Workshop
16 November 2021
DSM
Keynote
8 November 2021
Covestro
Leverkusen, Germany
Webinar
4 October 2021
Hogeschool van Amsterdam
Amsterdam, the Netherlands
Keynote
28 September 2021
A1
Vienna, Austria
Keynote
21 September 2021
Google Singapore
Singapore
Keynote
20 September 2021
Hogeschool van Amsterdam
Amsterdam, the Netherlands
Keynote
8 September 2021
Fox Consulting
Riga, Latvia
Keynote
7 September 2021
Universiteit van Amsterdam
Amsterdam, the Netherlands
Keynote
6 August 2021
MultiChoice
Randburg, South Africa
Bespoke Report
22 July 2021
MultiChoice
Randburg, South Africa
Keynote
16 July 2021
Inexmoda
Medellín, Colombia
Keynote
9 July 2021
Verizon
Hong Kong
Bespoke Report
9 July 2021
gdynia design days
Gdynia, Poland
Keynote
17 June 2021
Oxfam
The Hague, The Netherlands
Keynote
8 June 2021
Coca-Cola
Tel Aviv, Israel
Webinar + Workshop
18 February 2021
EQ Office
Chicago, United States
Keynote
2 February 2021
UNICEF
Kyiv, Ukraine
Webinar
16 December 2020
Apparel Resources
Bangalore, India
Webinar
giulia-round

Want to involve Erick?

Email Giulia Bolzan, our Bespoke Coordinator. She'll get back to you asap.