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Robbie is one of our London-based Trend Analysts, with a professional background working in the travel industry as a writer, editor and brand strategist. In his time at TrendWatching, he has been the editor of Amplify’s monthly Snapshot report and played a key role in our MakeShift publication. Through our Ask an Analyst platform, he regularly advises clients across the globe on emerging, purpose-driven trends.
Prior to joining TrendWatching, Robbie worked as an editor – covering travel and lifestyle trends for various newspapers and magazines. His travel writing has been published by The Telegraph, Globetrender and SUITCASE Magazine. Having traveled the world writing about innovative ideas – from snail farms in Peru to ecology initiatives in Sweden – he brings a global perspective to his research as an analyst.
Over the course of his career, he has helped to shape the identity of brands like Belmond and Meliá Hotels International, worked on creative projects with tourist boards from Switzerland to Japan, and helped empowerment groups like Everywoman to amplify their reach.