An AI tool detects early signs of myopia in children by scanning photos already stored on parents' phones.

Most children aren't diagnosed with myopia until their vision has already deteriorated enough to affect their performance at school. Australian optometry chain 1001 Optometry is trying to catch it earlier with an AI tool called Magnif-eye, which scans photos parents already have on their phones. The tool examines six everyday images for subtle visual cues that may indicate undiagnosed short-sightedness. No data is stored; photos are processed on a secure server and then deleted.

The idea starts with a simple reality: parents may put off booking an eye exam, but they take photos of their kids all the time. Magnif-eye leans on that behavior and repurposes it. The stakes are real. According to 1001 Optometry, 1 in 5 children has undiagnosed short-sightedness, and that share is growing. If it goes unchecked, myopia doesn't just mean stronger prescriptions — it increases the risk of conditions like retinal detachment and glaucoma later on.

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Magnif-eye is a good example of what happens when a brand stops waiting for consumers to come to them and instead embeds a useful service into something they already do. The tool side-steps the hassle of booking an eye test if a child doesn't have obvious symptoms,  while still nudging parents to see an optometrist if something is flagged. For marketers, the broader lesson is about designing around existing habits rather than asking people to adopt new ones. When the entry point is as familiar as a camera roll, getting people to engage becomes a much smaller ask.

For people with a leg limb difference — whether from amputation, a congenital condition, or another cause — buying shoes has long been an irrational transaction: paying for two and throwing one away. Adidas is now addressing that routine indignity with its Single Shoe service, introduced in its own stores across 22 European countries. The idea is simple: customers can buy a single shoe at half the price of a pair. There's no separate range or special collection: the service applies across in-stock footwear.

Footwear has historically treated limb difference as an exception, if it's acknowledged at all. Adaptive fashion has gained ground, but often by creating parallel products: modified designs, separate lines, clearly demarcated categories. Adidas is taking a different approach. Instead of designing something new, it alters the terms under which the existing product is sold, turning an unfair transaction into an equitable one. (As for the leftover shoes, Adidas says they're "exploring options on how to share any surplus footwear to further support the community.")

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Millions of people live with limb loss or limb difference — not a niche, but a segment that has been consistently underserved by mainstream retail. For brands thinking about accessibility, it's often easier to launch something new than to rework the systems behind what already exists. But this is where exclusion tends to sit: in pricing models, in packaging assumptions, in the quiet, unquestioned logic of "this is how things are sold." So: which defaults should your brand start questioning?

A mischievous app swaps efficient routes for wandering, mystery bars and random eats.

Whipped up by two Australian ex-Droga5 creatives, Paul Meates and Henry Kimber, Moogle Gaps is an anti-wayfinder. Users input their navigational query as they normally would, but instead of the most efficient route from A to B, the app offers misdirections — or as its builders put it, “a way to get lost, visit a bar that’s not local, or go to a restaurant where no one knows you.” Looking for a Vietnamese restaurant close to home, or a wine bar near your hotel? Moogle Gaps will serve up “random eats” and “mystery bars” instead.

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Moogle Gaps, while not much more than a fun web app that people will play with once or twice, appeals to a growing desire to escape predictability. For years, algorithms have promised frictionless efficiency — fastest routes, best-rated restaurants, perfectly tailored recommendations. But in doing so, they’ve also flattened our sense of discovery. Products and services like Moogle Gaps invert that promise, replacing certainty with serendipity.

Other signals of this broader cultural shift? Querying a human instead of a chatbot, blind box everything, mystery road trips and the enduring appeal of pop-ups. The takeaway: not every experience needs to be optimized. There’s value in (un)designing for surprise, randomness and controlled chaos ;)

Related: A palm-sized, AI-powered pebble, TERRA is designed for mindful and screen-free wandering

From rivers with legal personhood to bee rights departments — nature is becoming a corporate stakeholder. 

In Turkey, one of the world's top 3 honey producers, an unusual vacancy just opened up: Bee Rights Ambassador. The listing was posted by honey brand Anavarza Bal, which is looking to build a Bee Rights department focused on bee welfare, regenerative ecology, and adapting global bee-health protocols to Turkish beekeeping. 

The ambassador's role will be to advocate for bee welfare, lead habitat restoration projects, train beekeepers in sustainable practices, and collaborate with national and international organizations on bee protection — combining fieldwork with strategic planning and public awareness campaigns.

Anavarza Bal uses the phrase "Where there are bees, there is life," which taps into something real: bees are a keystone of global food production. But culturally, bees have also become a symbol of planetary fragility. "Being the voice of the bees" reframes bees as rights-bearing stakeholders rather than agricultural tools.

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For decades, companies hired people to represent customers, regulators or shareholders. Now, a new stakeholder is emerging: nature itself. Roles like "Bee Rights Ambassador" reflect a growing belief among consumers that companies should actively represent the interests of ecosystems, animals and biodiversity.

We're seeing early signs of a wider movement as rivers gain legal personhood, animal welfare is (slowly) becoming embedded in supply chains and biodiversity metrics enter corporate reporting. And if a Chief Biodiversity Officer feels like a stretch, where else could you start embedding biodiversity into your own brand's story and operations?

A virtual library inside Minecraft lets anyone read censored journalism. Now it has a room dedicated to growing press freedom threats in the United States. 

Reporters Without Borders (RSF) has expanded its Uncensored Library — a virtual library built inside Minecraft, the world's bestselling video game — with a new room dedicated to the United States. The US room documents the growing pressure on press freedom and access to information under the current administration: journalists arrested, homes raided, government data scrubbed from websites and critical media outlets excluded from press conferences. 

It's a notable addition to a library that, since its 2020 opening, has focused on countries like Russia, Iran and Saudi Arabia. The US room doesn't allege systematic state censorship but instead spotlights what RSF calls the "subtler attacks" — the chilling effects, self-censorship and structural erosion of media independence happening inside an established democracy. Among its contents: removed government web pages, analysis of FCC pressure on media companies and a political cartoon by Pulitzer Prize winner Ann Telnaes that the Washington Post refused to publish, depicting Jeff Bezos kneeling before Donald Trump.

The library works as a loophole. While authoritarian governments routinely block independent news sites, Minecraft is freely accessible in almost every country. Censored articles appear as in-game books, readable by anyone with internet access and a copy of the game. Built by a team of 24 Minecraft specialists, the library has been visited more than a million times, and its books have been read 10 million times.

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RSF's approach is a sharp example of using the infrastructure of entertainment to protect something far more serious. By embedding journalism inside a game played by hundreds of millions, the organization sidesteps the technical and legal barriers that governments use to suppress information, without requiring users to install VPNs or navigate the dark web. It also reframes the conversation around press freedom.

The addition of a US room signals that threats to independent journalism aren't confined to autocracies; democracies can erode media freedom through lawsuits, exclusion and institutional pressure rather than outright censorship. For brands and organizations thinking about how to reach audiences in restricted information environments, the Uncensored Library is a reminder that the most effective distribution strategies sometimes mean going where gatekeepers aren't looking.

For years, gyms sold effort: burn more calories, lift heavier, push harder. Now they're selling recovery.

The new NapTime class at GymNation in Dubai is a weekly session built around phone-free rest, breathwork and live handpan sounds. Notably, the class launched mid-March as air defense systems attempted to intercept Iranian missiles and drones. While the timing is coincidental, the class speaks to a broader reality: rest isn't a luxury that waits for calm. In a region where only one in five adults hits eight hours of sleep, GymNation is treating recovery as infrastructure, not an afterthought.

NapTime strips away distractions methodically. Phones go into a lockbox before the session starts. The class then moves through four stages — gentle stretching, breathwork and meditation, a curated nap environment with beds and duvets, and live handpan sounds designed to ease participants into rest. It's framed not as a fix for insomnia but as a weekly reset: a structured hour to downshift the nervous system and practice skills that carry over into daily sleep hygiene. GymNation is positioning the offering as a complement to training, noting that consistent recovery work supports muscle repair, focus and long-term training adherence.

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Sleep deprivation is a fixture of modern life, but treating it as an individual failing misses the systemic forces — always-on work cultures, screen saturation, environmental stressors — that make rest elusive. GymNation's approach falls somewhere between the biohacking optimization culture of sleepmaxxing and the escapism of sleepcations and digital detox retreats. The gym is essentially selling permission to stop optimizing and just be still, in 90 minutes of structured, protected calm. Brands that can engineer rest could win the next phase of wellness.

During Ramadan, IKEA created pop-up living rooms where UK commuters could pause their journey, pray and share an Iftar meal.

This year, millions of Muslims across the UK faced a logistical challenge: sunset, when the daily fast is broken, fell right during the evening commute. IKEA's response was Iftar At Ours, a pop-up "home away from home" where commuters could step out of the rush and break their fast in warmth and comfort. Running from March 3-5 in London's Southbank and March 9-10 in Manchester's Exchange Square, the initiative created welcoming living rooms complete with prayer areas, traditional home décor and three-course meals featuring dishes from an array of Muslim-majority countries.

Working with Muslim media company Amaliah and interior designer Noor Aliyah Ali, IKEA built spaces that evoked the cozy familiarity of an auntie's living room, down to the carrom board that became a gathering point for strangers turned dinner companions. Amaliah's role extended beyond consultation — founder Nafisa Bakkar described it as a "safety net" ensuring authentic cultural representation at every layer, from the menu to the guest experience.

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Iftar At Ours demonstrates what happens when brands invest deeply in cultural consultation rather than treating diversity as a marketing checkbox. IKEA didn't create visibility for visibility's sake — the pop-up solved a genuine friction point in Muslim communities' daily lives. (Operating the space for the entirety of Ramadan instead of just a few days would've been even better.)

By centering usefulness over optics and embedding cultural expertise throughout the process, the retailer created something that felt less like a brand activation and more like genuine hospitality. The result is a blueprint for brands looking to engage meaningfully with communities: start with a real need, consult deeply with people from those communities and build experiences that reflect their lived reality rather than a surface-level understanding of their culture.

Work alongside strangers in virtual treehouses and lily pads. On-Together recreates the coffee shop productivity effect with cute avatars.

Working from home solved the commute problem but created another: isolation. On-Together, a new productivity game/app/space, addresses that by turning solo work sessions into shared experiences. Users log in, choose an avatar (human or animal), and settle into a virtual space — a library, treehouse or floating lily pads — where their character sits alongside others who are also working in real time. The app runs in a corner of one's screen or as a transparent overlay, creating ambient social presence without demanding interaction.

The design borrows more from cozy games than from Slack. Pomodoro timers and to-do lists handle the productivity scaffolding, while focus animations let users signal what they're doing: reading, painting, tackling chores. Between work sessions, users take breaks to play basketball, go fishing, or jam on instruments together. Completing focus time earns tickets that unlock new clothing, pets and power-ups. It's productivity software dressed as a game, banking on the idea that cuteness and collectibles can make work feel less like work. And less solitary.

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On-Together taps into something behavioral research has long confirmed: people perform better when they sense others nearby, even strangers. It's the coffee shop productivity effect, recreated digitally. But the app also signals a broader shift in how people want to socialize online. Traditional social media is often performative and exhausting. Spaces like On-Together offer "soft socializing" — presence without pressure, connection without performance. Expect more digital third spaces that blend utility with low-stakes social connection.

Michikusa Hanten breaks down manufacturing costs for its new dog camping fence, showing customers exactly what they're paying for.

A new Japanese outdoor gear company has launched a tent-style fence that transforms any campsite into an enclosed area where dogs can roam leash-free. Michikusa Hanten's Wander Wall fences off about 40 square meters with 100 cm-high walls designed to contain small dogs while remaining low enough for owners to step over. The product addresses a real gap: while some campgrounds in Japan now offer dedicated no-leash sites surrounded by permanent fencing, those spots are scarce and expensive. Wander Wall brings that freedom to standard campsites for JPY 68,200 (around USD 430).

While the Wander Wall is cool, what sets this launch apart isn't the product itself, but how the company is pitching it. This is the first product by Michikusa Hanten, and the brand published a detailed cost breakdown showing exactly what goes into that JPY 68,200 price tag: materials (JPY 19,840), labor (6,270), shipping and logistics (7,350), and so on, down to the per-unit import fees. The company states its policy plainly: customers should understand and feel good about what they're paying for. It's a drastic departure from the outdoor gear industry's usual opacity, where markups and margins stay hidden behind brand mystique and performance claims.

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Pricing transparency remains rare in consumer goods, where any gap between manufacturing costs and retail price might breed suspicion or resentment once revealed. Michikusa Hanten's approach — publishing its cost structure upfront — serves multiple purposes. It builds trust by removing the guesswork and positions the brand as confident enough in its value proposition that it doesn't need to hide behind pricing smoke and mirrors. And it appeals to a growing segment of consumers who want to understand not just what they're buying, but whether the exchange feels fair. For brands willing to embrace it, pricing transparency can be a powerful differentiator, capable of transforming a regular transaction into a relationship built on mutual respect.

To ask a question on Your AI Slop Bores Me, users must first take on the role of an AI chatbot and write or draw a reply to someone else's query.

A new website is turning the AI chatbot model inside out. Your AI Slop Bores Me, created by Puducherry-based developer Mihir Maroju, asks humans to impersonate AI assistants and respond to other users' prompts. To earn the right to ask a question, users must first answer someone else's query, larping as a chatbot and hitting 'submit' within 60 seconds. The credit-based system creates a curious exchange: you play chatbot for strangers in order to get strangers to play chatbot for you.

The real appeal isn't the transaction, but the delightful messiness of what comes back. Human responses arrive with typos, jokes, personality quirks and the occasional refusal to play along. Some users answer earnestly, others inject sarcasm or go wildly off-script. The 60-second timer guarantees imperfection: there's no time for polish or smoothing of rough edges. What you get is raw, unfiltered human effort, complete with all the variance and unpredictability that AI systems are designed to eliminate. It's chaotic, occasionally frustrating and the polar opposite of an actual chatbot trained to "be helpful, be harmless, be honest."

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Your AI Slop Bores Me reflects a growing appetite for experiences that feel unmistakably human. As optimized and often bland AI-generated content floods the internet, people are craving the idiosyncrasies that only humans bring: humor that doesn't quite land, effort that shows its seams, responses that surprise or confound. The website turns what should be a convenience (instant AI answers) into something slower and stranger, recentering human presence.

If your brand is chasing automation, take note: perfection is losing its appeal, and consumers will increasingly be deliberate about when to go for frictionless optimization — and when to remain gloriously inefficient. That inefficiency could be the cornerstone of your next (premium) offering.

Amsterdam's newest hotel pop-up celebrates fairness and kindness: a cocoa-centric room accessible only through nomination.

Two Amsterdam-based brands — hospitality company The Social Hub and chocolate maker Tony's Chocolonely — have turned a hotel suite into a three-room chocolate experience. But there's a catch: guests can't book it. Instead, people in the UK, Netherlands and Germany can nominate "the world's sweetest person" to win a free stay. Winners will be chosen by a panel from both companies, with the pop-up suite opening for just ten days starting 20 March 2026. Potential guests are described as "someone who is kind, mindful of how their actions affect others, and naturally makes connections everywhere they go."

The collaboration blends the brands' missions of fairness and connection. Tony's Chocolonely, which works directly with 40,000 cocoa farmers to combat exploitation in West African supply chains, designed the room as a shareable experience, complete with mismatched furniture inspired by its chocolate bar designs, playlists featuring artists from cocoa-producing regions, and a limited-edition two-piece chocolate bar. Guests keep one piece and give the other away. The morning wake-up call? A reminder that disconnection and unfair pay still plague cocoa farming, even as consumers indulge in their sweet chocolate treats.

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Tony's and TSH are making abstract supply chain issues feel personal and immediate. By tying chocolate to appreciation for a loved one, the brands hope chocolate lovers will extend that appreciation and care to the anonymous people who grow and harvest cocoa. The nomination mechanic also flips traditional hospitality on its head. Instead of buying your way in, you earn access by having someone else recognize your character. Indulgence is reframed as social rather than transactional. Which in turn reinforces Tony's message of fairness and kindness — both in how people treat each other and how companies treat the workers behind their products.

A Japanese elderly care provider is trialing a device that recreates radio broadcasts from specific years, boosting memory recall and social engagement.

Elderly care provider Nichii Gakkan is trialing a concept that uses generative AI to recreate the experience of listening to radio broadcasts from any year between 1950 and 2025. Called Radio Time Machine and developed by TBWA\HAKUHODO, the hardware resembles a vintage radio. But instead of tuning to frequencies, users turn the dial to select a specific year. Once set, the AI instantly generates a broadcast that matches the current date and the chosen year — blending news headlines from that era with period-appropriate hit songs, delivered by an AI voice designed to evoke the era. 

If a user tunes the dial to 1952 today, for example, a radio program for 9 March 1952 will play. Playback length can range from a few minutes to several hours, depending on usage needs. The device is trialed as a non-pharmacological tool to support cognitive health through reminiscence therapy, and a pilot in January and February produced measurable results. Facial expression analysis showed residents' smile index increased by an average of 8.7% while listening, with some individuals registering jumps as high as 23.8%. 

Speech rate climbed by nearly 11 words per minute, and skeletal pose estimation revealed a 10% uptick in gestures and hand movements — indicators that residents were more motivated to share what they were remembering. Staff reported that residents recalled details previously lost to dementia-like symptoms, including the names of parents and former employers. TBWA\HAKUHODO is now working with Kitasato University to further research the device's impact, and Nichii Gakkan plans to develop a more affordable smartphone-based version for wider rollout.

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Radio Time Machine taps into something fundamental: audio as a trigger to unlock memory and emotion. For elderly care providers grappling with the twin challenges of cognitive decline and social isolation, the device offers a way to spark engagement and potentially lower the need for medication. As populations age globally and dementia care becomes a mounting concern, innovations that blend technology with human-centered design will be critical. The key is keeping AI in its proper role. Radio Time Machine works precisely because it gives people something to chat about with other residents and with family members — it's a catalyst for human connection, not a replacement.

Back Market and Google's ChromeOS Flex USB pilot offers a cheap and easy solution to extend a laptop's life, challenging planned obsolescence in tech.

Of the millions of metric tons of electronic waste generated every year, a significant chunk comes from laptops discarded because their operating systems have reached end-of-life. Back Market, a marketplace for refurbished tech, is partnering with Google on a pilot program that offers a practical workaround: ChromeOS Flex on a USB stick. The idea is to give compatible older Windows and Mac laptops a new lease on life by installing Google's cloud-first operating system, which shifts computing intelligence and security updates away from aging hardware and into the cloud. It's a straightforward way to keep functional hardware in service rather than sending it to landfills.

As computing migrates to the cloud and AI capabilities increasingly run on servers rather than on devices, the traditional calculus of what makes a laptop "obsolete" is being challenged. A machine that struggles with the latest version of Windows might run perfectly well as an access point to web-based applications and cloud services. Back Market and Google are framing this not as a stopgap for the tech-poor, but as a legitimate strategy for anyone who'd rather not replace hardware that still works. Back Market will sell the sticks for USD 3 starting March 30.

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Consumers are increasingly aware of (and fed up with) planned obsolescence, particularly the kind driven by software support timelines rather than actual hardware failure. By decoupling device longevity from operating system lifecycles, ChromeOS Flex offers a plug-and-play solution for anyone tired of being told their perfectly functional laptops are somehow "done." The cloud-first approach also quietly reframes what we mean by device performance. If the heavy lifting happens elsewhere, older machines remain viable far longer than manufacturers' upgrade cycles would suggest. It's a model that could resonate strongly as economic pressures and environmental concerns converge, making the constant churn of new devices feel less like progress and more like waste.

In increasingly shaded cities, Corona Cero is staking out slivers of sunshine.

The no-alcohol beer brand has launched Sun Tags: branded tables and seating attachments that clip onto existing urban infrastructure like railings and lamp posts, transforming underused public spaces into lunch break refuges. Kicking off in Buenos Aires before expanding to Japan and South Africa, the initiative pairs physical installations with a digital map that tracks where sunlight lands between noon and 2 pm, helping office workers locate pockets of daylight in their concrete surroundings.

Each Sun Tag includes a QR code that unlocks a free Corona Cero at nearby retailers, positioning the drink as part of the midday ritual rather than just an alcohol-free alternative for evenings. It's a straightforward solution to a genuine friction point: as urban density increases and building heights climb, finding outdoor lunch spots with actual sun exposure has become harder. Corona Cero isn't inventing a new behavior — people already want to spend lunch outside — but it's removing barriers by identifying and activating spaces that were previously overlooked or impractical for a proper break.

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This activation works because it addresses real urban design shortcomings rather than manufacturing a problem to solve. Cities have created unintentional shade deserts where workers are increasingly disconnected from natural light during daytime hours,  a concern that intersects with growing awareness around mental health, circadian rhythms and the psychological cost of being indoors all day. By providing both infrastructure and information, Corona Cero is essentially doing lightweight urban planning work that municipalities struggle to execute.

The campaign also reflects how no-alcohol brands are maturing beyond "evening alternative" positioning into daytime occasions where alcohol was never really present anyway. Corona Cero isn't competing with regular beer here; it's competing with staying at your desk, eating lunch hunched over a screen, or settling for shadowy corners because you can't quickly identify better options. That's a much larger territory to own, and one that aligns the brand with workplace wellness and quality of life rather than just alcohol moderation messaging.

Tickets for Paris Saint-Germain's We Run Paris were gone within a few hours. The club's new running program aims to turn passive fandom into daily activity.

When PSG launched We Run Paris in 2023, more than 10,000 people raced through western Paris and crossed the finish line in front of the Parc des Princes. The second edition, scheduled for June 28, sold out within hours — a signal that the club is onto something bigger than a branded 10K. PSG Running, unveiled last month, is the club's attempt to turn that energy into a year-round movement: international run clubs (launched first in London), a digital PSG Run Club on Strava, and four-time Olympic champion Sir Mo Farah as ambassador.

The program is built for scale. PSG is leaning on Nike and tapping its network of 180 official supporters' clubs and PSG Academies in 22 countries to seed local activations globally. Instead of just focusing on adults, PSG Run Club welcomes kids, too, including four courses for children aged 7 and up. And the Strava integration is a smart move: it embeds PSG into the daily habits of an already highly engaged running community, rather than asking people to adopt a new platform from scratch.

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Running has become one of the most culturally potent sports around. An estimated 600 million people run regularly, and participation is still climbing, especially among women. PSG's play is less about fitness and more about belonging. Wrapping your brand around a popular physical activity is a powerful way to deepen community ties and become embedded in people's daily routines. The sell-out speed of We Run Paris tickets is a reminder that people aren't just looking for products or entertainment — they're looking for communal experiences. PSG Running transforms passive soccer supporters into active members of a shared, physical ritual.