Special offer: enroll before February 2022 and get a free +1! πŸ‘©πŸΌβ€πŸ’»πŸ‘¨πŸΎβ€πŸ’»

In 2022, understand and apply trends like a Pro

We've condensed over 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide. 

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace. 



Enroll instantly for only USD 249 (or the equivalent in your own currency).

πŸ† Certification included

You won't just learn trends – you'll learn how to unlock meaningful opportunities

In addition to acquiring skills in spotting, working with, forecasting and turning trends and insights into innovations, you'll get:

  •  Lifetime access to 25 lessons including 27 videos, 5 ideation tools, 12 exercises & 14 PDFs with resources 

  • A certification in our PDI Methodology

  • Access to the TW Alumni network

Download course PDF

5 modules grounded in purpose, empowering you to:

  • Research and analyze emerging consumer trends. You'll understand creative approaches to forecasting and get access to our extensive resource list
  • Generate meaningful innovations using key academic frameworks on user insights, needs and wants
  • Develop and drive a more purpose-driven innovation culture and strategy β€“ for yourself, your team or your entire organization
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Meet Livia Fioretti, Head of our Academy

Livia Fioretti, our Head of Academy, is deeply passionate about trends, culture and consumer insights.
After specializing in Design Research for Innovation, Livia worked at major ad agencies, start-ups and consultancies (from Brazil to Spain to the UK) to help them apply trends within their organizations.

Plus your Academy instructors and guides

As well as your course instructor Nia Christy, who will take you through each module, Academy is staffed by our global analyst team.

That means that as you go through all the sessions at your own pace, you can always reach out to them online to get additional instruction, training and guidance. 

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What participants are saying

"I would highly recommend this course to anyone..." 

Lead Strategy & Planning,
Leo Burnett πŸ‡³πŸ‡¬

"I’ve binge-watched the Purpose-Driven Innovation Academy..."

EMEA Vendor Manager,
YouTube πŸ‡ͺπŸ‡Ί

"A very soul-filling must for any believer in social change..."

Freelance Strategist πŸ‡¨πŸ‡΄

"The framework that the course provides is a valuable addition to any planner's toolkit..."

Partner and Head of Planning,
LP/AD πŸ‡¨πŸ‡¦

"I now genuinely feel empowered to guide my clients toward more meaningful business ideas..."

Senior Creative & Copywriter,
Wundermann Thompson πŸ‡ΊπŸ‡Έ

"We need a mindset shift, and this course is the rally cry for a movement our world craves..."

Senior Lecturer,
Loyola University Chicago πŸ‡ΊπŸ‡Έ


What is Purpose-Driven Innovation (PDI)?

PDI is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities. We have been using the core elements of this framework for over 10 years at leading brands worldwide and published an acclaimed book on Trend-Driven Innovation in 2015 (Wiley, New York). Our latest latest round of work, expanding the methodology to include a deeper 'why' of trends, together with Business of Purpose, guarantees it will continue to push the envelope in 2022, if not until 2030 πŸ˜‰.


Why did you make this course?

We believe purpose to be the trend-of-all-trends and that teaching purpose-driven innovation – our methodology and trend framework – is the key to fulfilling our mission of empowering more professionals to bring more sustainable and impactful innovations to market.


Does the course include any 'live' elements?

No. The full course is self-paced and pre-recorded, meaning you can go through all the modules whenever it fits you, all by yourself.

We advise about five weeks of studying in total, but again, this is fully up to you. Throughout the modules you are of course more than welcome to reach out to any of our Trend Analysts who will be available to answer any questions you may have.


How much time will it take me to complete the course?

By being completely pre-recorded, the course is suitable for professionals who need to balance their busy schedules with self-paced learning. We recommend users take a week per module (there are five modules), studying for about two hours each working day.
This means a minimum learning requirement for the entire course would be 5 weeks x 5 working days x 2 hours = approx. 50 hours

Do you also have team or group discount options? Or workshops?

Absolutely, we offer package deals as well as customised workshops, for a wide range of companies and institutions. Check out all options.

Do you offer a money-back guarantee?

Yes! We offer a no-risk guarantee. If, after purchasing, you feel Academy is not for you, just let us know within 30 days of your purchase and we will refund in full.

I'm a TrendWatching Premium user, do I get access to Academy?

Yes! Users on our Pro plans are entitled to Academy access free of charge, while Essential plan users will receive a solid discount. To arrange for access as a Premium client, please email Lucy Goodman, Head of Customer Success. 


What language(s) is Academy delivered in?

Academy's videos are in English but now come with optional Spanish and Portuguese subtitles, too πŸ‡§πŸ‡·πŸ‡ͺπŸ‡Έ!
All corresponding instructions and bonus materials are in English.


Enroll instantly for only USD 249 (or the equivalent in your own currency).

πŸ† Certification included!



Any questions left?

Talk to Giulia Bolzan, our Academy Manager πŸ—£
Your message will go straight into her inbox and will be replied to asap.