Your end result will be a clear, one-page visual of your Purposed Trend-Driven strategy, outlining the trends that matter most to your business & how and when to apply them.
There’s no 'right answer' when it comes to developing your Purposed Trend-Driven strategy. That’s because your decisions on which trends to apply, along with the when and how, are rooted in the specifics of your organization - where it finds itself today and where you want to take it.
The three steps on this page are your guide to getting there.
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Explore The Opportunities
Put trends to work in solving your business challenges and delivering against your goals
Select from these four types of innovations:
New Brand Vision
New Business Model
New Product / Service / Experience
New Marketing Campaign
Of course, many trends can, and often should, impact more than one—or even all—of these levels. In this case, we suggest you write the same trend on multiple post-it notes and simply place it on different parts of the radar.
For each trend, choose from these three levels of priority:
> 'Now'
Within 6 months? Get started today.
>> 'Next'
Within 6 to 24 months? Start planning for the planning.
>>> 'Beyond'
Keep an eye on things but not a priority, yet.
It is difficult to apply every important trend right away. So, ask yourself which trends are both urgent and important for now, and which are more of a soon to be applied.
How intensely will you apply the trend?
'Light'
Launch new products, services or campaigns, quickly. No excuses.
'Intense'
Requires serious innovation commitment, including time, money, and multiple teams or departments.
'Total'
This leads to fundamental shifts in purpose, mission or vision, using resources from across your organization.
Unlock the true power of this tool and invite others to workshop your Purposed Trend-Driven strategy with you. Be it your direct team, your C-suite leadership, or brilliant brains from across your organization. Make sure you also download our free Consumer Trend Canvas, which helps you apply the trends you've prioritised with the radar - and end up with winning, meaningful innovations. Good luck!
Want us to run this workshop for you? Reach out to Giulia Bolzan, our Business Development Director, at workwithus@trendwatching.com.
Our platform gives you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, AI-powered Ideation Tools, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies.
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