Mastercard and L'Oréal are rolling out a business card designed specifically for beauty consultants and small operators across Latin America.
The L’Oréal Mastercard BusinessCard addresses a structural challenge in Latin American beauty commerce, where informal sales channels still dominate. By equipping consultants with proper financial infrastructure, including digital payment solutions and inventory management, rewards and rebates, the brand partnership aims to help these operators professionalize their businesses while simultaneously bringing transactions into the formal economy.
The card is currently available for salon owners, independent stylists, beauty creators and distributors within L'Oréal's network in Mexico, with expansion across Latin America and the Caribbean contingent on early performance.
TREND BITE
Economic inclusion isn't just a social good — it's a growth strategy. As beauty brands recognize that their distribution networks often depend on micro-entrepreneurs operating in gray zones, providing them with financial tools becomes essential infrastructure. This move reflects a broader shift in how corporations think about their ecosystems: rather than simply selling through intermediaries, they're investing in the capability of those intermediaries to succeed. For industries built on direct selling and independent consultants, similar partnerships could unlock growth while addressing systemic barriers to financial access.
