News

Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Recent Posts

The TrendWatching Team

The TrendWatching Team

Innovate With Purpose: TrendWatching’s COP26...

By The TrendWatching Team, 26 October 2021
As world leaders convene in Glasgow for COP26, we’ve pulled together a handy cheat sheet covering all of the conference’s key themes and, more importantly, how your brand can respond to them. We’re not just talking about charitable donations here, but ...
Read more

B Corp and Beyond: Which Sustainability...

By The TrendWatching Team, 20 October 2021
If you clicked on this, it’s likely you’ve already looked into sustainability certificates with your colleagues – hey, maybe you’ve even tuned into Purpose Talks?
Read more

How to Deliver Next-Level Innovations? Start...

By The TrendWatching Team, 19 October 2021
After over a year of comfortably working from home, it stands to reason that many people are feeling bummed out by the return of office-based work. Employees might be quitting their jobs in droves but it doesn’t have to be that way.
Read more

Three Shifts That Will Define the Decade (and...

By The TrendWatching Team, 11 October 2021
A few weeks ago, Livia Fioretti, a Senior Trend Analyst and Head of Academy here at TrendWatching, put together a Bespoke presentation for General Assembly Singapore in which she shared her predictions for the decade ahead. We’ve plucked a few of the key ...
Read more

Google Singapore, University of Amsterdam and...

By The TrendWatching Team, 1 October 2021
As we career into Q4, TrendWatching analysts have been busy delivering the latest purpose-driven insights to clients across the globe. From Sustainable Brands Turkey to Google in Singapore, September was a riot of client reports, workshops and keynotes. And ...
Read more

Your Next Meaningful Business Opportunity? Join...

By The TrendWatching Team, 1 October 2021
Exciting times lie ahead. Are you interested in purpose-driven brands? Want to help businesses make a positive impact – both socially and environmentally? TrendWatching is expanding and we’re looking for friendly, purpose-driven people in Europe and Latin ...
Read more

How Can Businesses (Meaningfully) Show Up for...

By The TrendWatching Team, 30 July 2021
Did you miss Business of Purpose’s Q&A on showing up for racial justice? We recorded the event and distilled the conversation into some key takeaways. You’re welcome.
Read more

Coca-Cola, Oxfam, WarnerMedia and More:...

By The TrendWatching Team, 6 July 2021
At TrendWatching, we don’t hang about. With the world unfurling from pandemic hibernation, we helped brands across different industries and continents to better understand the wants and needs of tomorrow’s consumers. Here’s a blow-by-blow account of the ...
Read more

Get your hands on our free newsletter