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The TrendWatching Team

The TrendWatching Team

Your Next Meaningful Business Opportunity? Join Our Team!

By The TrendWatching Team, 1 October 2021

Exciting times lie ahead. Are you interested in purpose-driven brands? Want to help businesses make a positive impact – both socially and environmentally? TrendWatching is expanding and we’re looking for friendly, purpose-driven people in Europe and Latin America to join our team. Whether you’re a content editor, a strategy buff, or a graphic designer, we almost certainly have a role for you. 

How Can Businesses (Meaningfully) Show Up for Racial Justice?

By The TrendWatching Team, 30 July 2021

Did you miss Business of Purpose’s Q&A on showing up for racial justice? We recorded the event and distilled the conversation into some key takeaways. You’re welcome.


Coca-Cola, Oxfam, WarnerMedia and More: TrendWatching’s June Gigs

By The TrendWatching Team, 6 July 2021

At TrendWatching, we don’t hang about. With the world unfurling from pandemic hibernation, we helped brands across different industries and continents to better understand the wants and needs of tomorrow’s consumers. Here’s a blow-by-blow account of the Bespoke webinars, workshops, presentations and panel discussions we thoughtfully crafted for brands in all four corners of the globe this June.

The TrendWatching Team's June highlight reel...


TrendWatching Unpicks 2021’s Most Innovative Pride Campaigns

By The TrendWatching Team, 25 June 2021

From Singapore to Sao Paulo (via Amsterdam), TrendWatching team members scattered across the globe share the 2021 Pride campaigns worth bookmarking. 


We’ve seen enough cringe-inducing Pride campaigns to know that getting it just right is no easy feat. As Pride month draws to a close, we asked TrendWatching team members in Amsterdam, London, Sao Paulo and Singapore to share a standout campaign from 2021’s bumper crop. 

Global Offices Publish The Future of Purpose

By The TrendWatching Team, 26 February 2021

On Wednesday, 26 February, our global team released 3 consumer trends fueling the search for a more ethical and sustainable consumerism: SUSTAINABILITY AS A SERVICE, OPEN SOURCE SOLUTIONS and CODE BREAKERS.

Read now:

Max Confirmed to Speak at SB’20 Long Beach

By The TrendWatching Team, 24 February 2021

On Tuesday, 2 June, Director of Trends & Insights Maxwell Luthy will present cultural and business trends around social and environmental issues at SB’20 in Long Beach, California.

More on Max's session here:

TW Publishes Year-End Wrap

By The TrendWatching Team, 23 December 2020

Before TW offices worldwide close for the holidays, we've published a year-end wrap summarising our work and success in 2019.

Coming Soon: TrendWatching Academy

By The TrendWatching Team, 20 October 2020

We will soon launch our Academy (‘The School of Meaningful Opportunity’) where you’ll be able to gain access to an unparalleled level of education in our Purpose-Driven Innovation (PDI) methodology. 

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