As world leaders convene in Glasgow for COP26, we’ve pulled together a handy cheat sheet covering all of the conference’s key themes and, more importantly, how your brand can respond to them. We’re not just talking about charitable donations here, but ...

If you clicked on this, it’s likely you’ve already looked into sustainability certificates with your colleagues – hey, maybe you’ve even tuned into Purpose Talks?

After over a year of comfortably working from home, it stands to reason that many people are feeling bummed out by the return of office-based work. Employees might be quitting their jobs in droves but it doesn’t have to be that way.

A few weeks ago, Livia Fioretti, a Senior Trend Analyst and Head of Academy here at TrendWatching, put together a Bespoke presentation for General Assembly Singapore in which she shared her predictions for the decade ahead. We’ve plucked a few of the key ...

As we career into Q4, TrendWatching analysts have been busy delivering the latest purpose-driven insights to clients across the globe. From Sustainable Brands Turkey to Google in Singapore, September was a riot of client reports, workshops and keynotes. And ...

Exciting times lie ahead. Are you interested in purpose-driven brands? Want to help businesses make a positive impact – both socially and environmentally? TrendWatching is expanding and we’re looking for friendly, purpose-driven people in Europe and Latin ...

Did you miss Business of Purpose’s Q&A on showing up for racial justice? We recorded the event and distilled the conversation into some key takeaways. You’re welcome.

At TrendWatching, we don’t hang about. With the world unfurling from pandemic hibernation, we helped brands across different industries and continents to better understand the wants and needs of tomorrow’s consumers. Here’s a blow-by-blow account of the ...