The Asian retail scene is no stranger to
In the last 12 months alone we’ve seen a store that can drive itself to your doorstep, Walmart buying a (highly disputed) 77% stake in Flipkart, Zara’s skirt slammed for looking like a Thai grandpa’s uniform… and, of course, USD 25 billion of online shopping just in one day.
It’s hard to keep up, we know.
The battle is real for everyone. The in-store manager frets about e-commerce luring shoppers away, while e-commerce players scramble for the most efficient last-mile strategy.
And the biggest question everyone wants to know the answer to –
how do you keep delighting Asian shoppers who seem to be more connected, better informed and more demanding by the day?
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If you’ve read our Global Future of Retail report, you’ll know that this publication is not about matter-of-fact macro-trends on the state of retail. There are already countless PDFs out there on those trends: smart stores, Tier-III/-IV opportunities, catering to aging shoppers in Asia – the list goes on.
Instead, we are highlighting the five tactical opportunities you can tap into, to fuel your next winning retail innovation. These trends point out where shopper expectations are headed to, and what they will start demanding from you.
1. ZERO-WASTE SHOPPING
A consumption lifestyle that is kinder to the planet is coming to mainstream shoppers.
2. MAGIC POINT OF SALE
Consumers now expect to summon retail brands as they would a genie from a lamp.
3. FOOT SOLDIERS
From Indonesia to India, retail giants re-invent small kiosks to better serve locals.
Gaming is a playful new tactic in the race to seize Asian shoppers’ attention.
5. OMNICHANNEL WELLNESS
Why it’s time for retailers to embed wellness boosters at every touch point.
Ready to dive right in? Good luck!
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