Here we go. If you plan to make waves in Asia in 2019, then consider running with one (or more!) of these five emerging consumer trends:
Asian consumers are solving for happy
Chinese retailers are setting expectations for the best of offline and online
3. ACCESSIBLE ASIA
In 2019, disabled people can no longer be ignored
4. SINGLES NOT ALLOWED
Asian consumers wake up to the urgent issues around single-use products
Irresponsible tech brands and consumers catch up to their E-RESPONSIBILITY
Regular readers can dive straight in. New readers, here’s the deal. The brands and organizations living these trends are already setting consumer expectations. You can too. As you read this report, keep asking yourself: how will these trends shape the expectations of our customers? What opportunities will the new behaviors they reflect present to our organization?
Read. Share. Discuss. But then far more importantly, do something with these trends! Good luck!