Here we go. If you plan to make waves in 2019, then consider running with one (or more!) of these big five emerging consumer trends:
1. LEGISLATIVE BRANDS.
Progressive consumers will welcome the ‘law of the brand’.
2. LAB RATS.
Why an extreme test and fix mindset is the future of wellness.
3. OPEN SOURCE SOLUTIONS.
A bold new frontier for sustainability.
4. SUPERHUMAN RESOURCES.
It’s time for our emerging AI overlords to play fair.
5. FANTASY IRL.
Imagined and real worlds collide in the name of play.
Regular readers can dive straight in. New readers, here’s the deal. The brands and organizations living these trends are already setting consumer expectations. You can too. As you read this report, keep asking yourself: how will these trends shape the expectations of our customers? What opportunities will the new behaviors they reflect present to our organization?
Read. Share. Discuss. But then far more importantly, do something with these trends! Good luck!