Asian consumers are obsessed with experiences.
Over the last decade or so, the Experience Economy has crowned itself as one of the most important themes in the Asian consumer arena. The unrelenting quest for collectible experiences has seen consumers go from public square dancing a la Chinese grandmas to seemingly death-defying swings over Balinese forests.
In 2019 and beyond, the ride will only get wilder.
Some of the drivers propelling the experience parade: consumers’ continual shift of preferring experiences over products, social media’s unstoppable penetration of societies, the maturing of technologies like AR and VR allowing for more immersive experiences, and more.
Feeling like you can’t keep up already? We’ve got you covered. Especially if your work takes you anywhere near the sphere of in-person consumer experiences – everything from cycling classes to retail pop-ups to all-inclusive resort stays – you have come to the right trend briefing!
Here are three powerful trends shaping the future of experiences in Asia:
1. SENTIENT SPACES
Experiences dished out in environments that know and adapt to the inhabitants
2. CONNOISSEUR CLUBS
Experiences that help consumers learn more about their consumption
3. ZERO-IMPACT EXPERIENCES
In 2019 and beyond, guilt-free experiences are the most impactful status symbols
Ready to explore the future of the experience economy? Scroll on!