Unilever — Personal care brand launches hygiene awareness campaign
The mother of all plays when it comes to positive impact. Read and be awed. Then ask yourself and colleagues: what is the epic challenge that only WE can tackle?
Since 2010, Unilever has committed itself to tackling preventable child death from diarrhea and other infectious diseases. According to the WHO, 800,000 children aged five and under die from diarrhea each year, most in developing countries. The brand’s Lifebuoy Handwashing Behaviour Change Program aims to reach 1 billion children in Asia, South America and Africa with an education program based around the idea of washing hands five times a day. In Thesgora, India, the intervention cut incidence of diarrhea from 36% to 6% according to an independent survey carried out by Nielsen.