petronas — Oil company ad promotes racial tolerance in Malaysia
If you plan to ride the truth that is tolerance, it pays to think local context. What local issue can you address in a constructive way?
In October 2016, Petronas unveiled an ad aiming to promote racial tolerance in Malaysia, focusing on the stereotype of Indians living the country and carrying out criminal activity. The clip leads viewers to believe that the Indian people depicted are part of a gang – with them buying tools which might be weapons and seeming to behave threateningly. The clip eventually reveals that the pair are actually helping an individual prepare to celebrate the religious festival of Deepavali.