We’ve given you our take on how brands need to respond to the post-truth era in the full TRUTHFUL CONSUMERISM Trend Briefing. In short: hold on to five core, universal human truths that will remain relevant, even in this time of polarization and populism.
But as always, when researching this topic we turned to members of our Insight Network (tw:in) for on-the-ground observations. Taken together, these brief glimpses of consumerism around the world allow us – and more importantly you – to take the global pulse of innovation.
Use their insights to guide your thinking around TRUTHFUL CONSUMERISM and inspire a winning response!