Reading the full briefing too much hassle? Sit back and let us do the talking.

In an insight-filled 45 minutes, David Mattin – TrendWatching’s Global Head of Trends & Insights – dissects the five key forces that are acting as a counterpoint to a new age of populism, polarization and post-truth, as well as the brands – from Red Bull to Patagonia, WeChat to Airbnb – that are already embodying them.

Whether you caught it live or you’re about to tune in for the first time, here’s the video you need to listen, absorb, and share with your team:

Next up: time to launch your own TRUTHFUL CONSUMERISM innovations! If you need a hand with that, or have any other questions, just let us know.