The Consumer Trend Canvas

Make the leap from insights to innovations

What is it?

The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.

How to access and use the CTC template

Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.

Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.

If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.

If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.

Access the CTC

Our services 🇺🇸

Our Trend Intelligence Platform

Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of B2C brands and agencies.

NEW | Experience the platform yourself with our free 14 day trial 🙌

Access our platform

See you soon, online or in NY?

In an age of AI, human x human, online or offline, is the new currency!

We run highly curated free webinars - next up is "AI x New Consumer Expectations" on 15 May.

Prefer the real world? Then check out our flagship Trend Events in Bangkok, Amsterdam and New York later this year.

Prepping for 2025 has never been this inspiring!

Join us
Amsterdam Trend Seminar 2023-085

Your next presentation or workshop

We absolutely love trend events, conferences, keynotes and workshops. Public or internal, real world or online.

In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Detroit to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.

Supercharge your event
James Trusler-Circle

Ready to act on consumer trends?

Talk to James Trusler, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.