The Consumer Trend Canvas

Make the leap from insights to innovations

What is it?

The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.

How to access and use the CTC template

Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.

Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.

If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.

If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.

Access the CTC

Our services

Our trend intelligence platform

Amplify is our company-wide trends & ideation solution, deeply platformed, giving you access to our Daily Feed, our full Trend Framework, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. 

Everything you need to guide you and your teams to turn trends into meaningful innovations.

Explore Amplify

Join us in a city near you

We're bringing back our Annual Trend Seminars, from August 2023 to April 2024.

With 13(!) cities covered worldwide, from Bangkok to London to New York, we're looking forward to meeting up with you in person somewhere soon 🙏

See all cities / seminars

Your strategic trend projects

For over a decade, we've been working with some of the biggest organizations in the world on strategic trend projects. From the US to Brazil to South Africa to Thailand. 

If you're deeply into trends and in charge of turning as many of your teams trend-driven, check out what we could do for and with you.

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Ready to act on consumer trends?

Talk to Raymond Kollau, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.