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The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend*, and then apply it to launch successful, consumer-facing innovations of your own.
We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood.
It’s as versatile as you are.
👉In case you first need some consumer trends to work with, and you have access to Amplify, then scan the Trend Framework and its 15 Key Consumer Trends. If you're not a Premium client yet, then dive into our free MakeShift publication.
Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.
Everything you need to guide and inspire you to turn trends into meaningful innovations.
Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide.
Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace.
Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.
Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next.