The Consumer Trend Canvas

Make the leap from insights to innovations

What is it?

The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.

How to access and use the CTC template

Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.

Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.

If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.

If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.

Access the CTC

Our Services

Our trend intelligence platform

Amplify is our company-wide trends & ideation solution, neatly platformed, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Annual Trend Reports, Industry Reports, Analyst Support and more.  Everything you need to guide and inspire you and your teams to turn trends into meaningful innovations. 

Used by 100s of brands and professional services firms worldwide.

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A 25-lesson, self-paced online course on how to act on trends

Let us help you to absorb 10+ years of working with consumer trends -  in just a few weeks. The course is designed to train you in trend forecasting as well as making the most of our methodology. Taken at your own pace, all insights and tools will remain at your disposal post-course, too.

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Public and corporate keynotes & workshops

Engage our team of Trend Analysts & Presenters for your next corporate or public trend session - having delivered literally 100s of keynotes and workshops in 35+ countries, to some of the world's leading brands and agencies, we know how to deliver.

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Ready to act on consumer trends?

Talk to Lucy Goodman, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.