The Consumer Trend Canvas

Make the leap from insights to innovations

What is it?

The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.

How to access and use the CTC template

Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.

Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.

If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.

If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.

Access the CTC

Our services

Our trend intelligence platform

Amplify is our company-wide trends & ideation solution, neatly platformed, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Annual Trend Reports, Industry Reports, Stats, Training, Analyst Support and more. 

Everything you need to guide you and your teams to turn trends into meaningful innovations.

Explore Amplify

Your strategic trend projects

For over a decade, we've been working with some of the biggest organizations in the world on strategic trend projects.  From the US to Brazil to South Africa to Thailand. 

If you're deeply into trends and in charge of getting as many of your teams / colleagues involved in any kind of trend understanding, thinking or applying, check out what we could do for and with you.

Read more

Your keynotes & workshops

We absolutely love trend events, conferences, keynotes, workshops. Online, offline or hybrid.

In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Berlin to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.

Find out more

Ready to act on consumer trends?

Talk to Raymond Kollau, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.