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The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend*, and then apply it to launch successful, consumer-facing innovations of your own.
We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood.
It’s as versatile as you are.
👉In case you first need some consumer trends to work with, and you have access to TrendWatching Premium, then scan the Trend Framework and its 15 Key Consumer Trends. If you're not a Premium client yet, then dive into our free MakeShift publication.
Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.
Everything you need to guide and inspire you to turn trends into meaningful innovations.
Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide.
Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace.
Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.
Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next.