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The Consumer Trend Canvas

Make the leap from insights to innovations

What is it?

The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.

How to access and use the CTC template

Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.

Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.

If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.

If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.

Access the CTC

Our services

Our Trend Intelligence Platform

Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies.

NEW | Experience the platform yourself — instant access, no card needed — with our free 14 day trial 🙌

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Crucial intel and ideation

Understand, anticipate and ideate with AI's radical impact on consumer behavior and expectations — today.

Check out our portfolio of AI-centric consumer trends, innovations and ideation tools

It's going to be a wild ride but we've got you covered!

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Innovations

See you soon?

We run highly curated free Webinarsincluding our upcoming webinar on AI x Trend-Driven Ideation on 12 September 2024.

Prefer the real world? Then check out our flagship Trend Events around the world.

Want us to come to you and present? Check out our Keynotes and Workshops.

Prepping for 2025 has never been this inspiring!



Join us
Amsterdam Trend Seminar 2023-085
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Ready to act on consumer trends?

Talk to Giulia Bolzan, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.