TrendWatching Consumer Trend Canvas Header
TrendWatching Consumer Trend Canvas Header

Make the leap from insights to innovations

The Consumer Trend Canvas



What is the Consumer Trend Canvas?

The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend*, and then apply it to launch successful, consumer-facing innovations of your own.
We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood.
It’s as versatile as you are.

👉In case you first need some consumer trends to work with, and you have access to Amplify, then scan the Trend Framework and its 15 Key Consumer Trends. If you're not a Premium client yet, then dive into our free MakeShift publication.


Print it out (on recycled paper), as big as you can, or use a big screen, and then use it to structure an innovation session with your team or a client.


Explore all our services

From trend intelligence to training: our services have you covered
Intelligence Platform

Trend Intelligence Platform

Services: Trend Intelligence Platform

A world-class, yet affordable trend intelligence platform

Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.

Everything you need to guide and inspire you to turn trends into meaningful innovations.

Services: Trend Academy


Services: Trend Academy

Academy | Our 25-lesson, self-paced online video course

Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide. 

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace. 

Services: Presentations and Workshops

Presentations and Workshops

Services: Presentations and Workshops

Presentations, Workshops, Reports and Advisory

Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.

Services: Trend Events

Trend Events

Services: Trend Events

Our public Trend Events, from Boston to Berlin to Bangkok

Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next.


Ready to act on consumer trends?

Talk to Lucy Goodman, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.


Subscribe to our Free Trend Updates