The Consumer Trend Canvas

Make the leap from insights to innovations

What is it?

The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.

How to access and use the CTC template

Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.

Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.

If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.

If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.

Access the CTC

Our services

Our trend intelligence platform

Amplify is our trend intelligence platform, giving you access to our Daily Feed, our full Trend Framework, 2024 Trend Report, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. 

NEW | Experience the platform yourself with our free 14 day trial 🙌

Learn more about Amplify
Services-Amplify-Mobile

See you soon?

Join us at one of our flagship Trend Events in Bangkok, Amsterdam or New York, from 22 August to 10 October 2024!

The pitch? Give us one day and we'll completely immerse you in the meaningful consumer trends and insights that will shape the next 12-18 months 💥

Join us
Events-mobile

Your next presentation or workshop

We absolutely love trend events, conferences, keynotes and workshops. Public or internal, real world or online.

In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Berlin to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.

Read more
Advisory-mobile-1
James Trusler-Circle

Ready to act on consumer trends?

Talk to James Trusler, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.