Previous Trend Briefings

Dive into all our free content from 2018-2022 and see what we got right and / or you can still run with. Remember, the future is forever unevenly distributed 😉 

2023 Trend Check

Discover the opportunities you're not running with… But should

Make → Shift | NICHE NETS

What happens when niche culture goes mainstream?

Make → Shift | NORM-NUDGING

Why it's time to create beneficial butterfly effects

Make → Shift | COUNSEL CULTURE

Brands work with collectives for greater accountability

Make → Shift | SWAPPORTUNITIES

Get people talking with barter-based initiatives

Make → Shift | BEYOND WORDS

Venture into the metaverse with initiatives that hit different.

Make → Shift | 22 FOR 22

22 business opportunities for 2022. Consider this your purpose-driven manual for the year ahead.

Make → Shift | ACCLIMATORS

Safeguard the future with innovations that take the edge off global warming.

Make → Shift | IN-FLUENCERS

Flip your brand inside out. Show the heart of your company, literally.

Make → Shift | LABEL-LED

The future of conscious consumerism? It’s a matter of facts.

Make → Shift | SYNCHRONOS

How to succeed in the race against time (P.S. It’s not all about speed)

Make → Shift | OMNIBILITY

The new social justice frontier? Accessibility. Get ready to turn barriers into innovations.

Make → Shift | MINDCRAFT

Emotional resilience doesn't just happen overnight. Equip tomorrow’s consumers with the mental tools needed to thrive in an uncertain future.

Make → Shift | TERRAPY

In 2021, healing the earth will become everyone’s business. Here’s how to prepare for the regenerative revolution. (Yes, it really is as good as it sounds.)

Make → Shift | 21 Trends for 21

A selection of opportunities to help you imagine and build new products, services and campaigns that will have a purposed impact in 2021 and beyond.

Make → Shift | The Fight for Facts

Consumers globally are trying to arm themselves with knowledge. As the line between fact and fake blurs, they'll expect all brands – not just in media – to take action.

Make → Shift | HANDS OFF... BUT HUMAN

Roll out innovations that are Hands Off...But Human! That not only consider health but also make consumers' social lives even better and more meaningful than they were before.

Make → Shift | BOLD PIVOTS

In response to unprecedented change, some brands are going beyond minor tweaks to make BOLD PIVOTS – redefining ‘business as usual’ for their organizations.

The Future of Experiences in Asia

These three trends are reshaping in-person customer experience in 2019 and beyond.

TrendWatching's Hongbao for meaningful prosperity

Prepare for a prosperous new year with these eight APAC-based innovations.

The Future of Purpose

You know the shift to a more ethical, sustainable consumerism is the coming trend of all trends. The opportunities are huge. 

The Future of Work

Two actionable trends that will reshape the way you work and enhance your internal culture.

Asian Trends for 2020

Three key consumer trends that will shape Asia in 2020 and beyond.

Five trends for 2020

A handful of key consumer trends to supercharge your planning in 2020 and beyond.

The Future of Wellbeing

Two monumental challenges impacting the health and happiness of consumers around the world.

The Future of Experiences

We've pinpointed three actionable trends to help you delight customers in the months ahead.

Five Asian Trends for 2019

We've pinpointed three actionable trends to help you delight customers in the months ahead.

The Future of Experiences

Five powerful consumer trends. Five opportunities. Are you ready?

The Future of Experiences

25 reasons why engaging your customers will never be the same.

The Future of Retail in Africa

Five trends reshaping the future of retail in 2019 and beyond.

The Future of Retail in Asia

Five trends reshaping the future of retail in 2019 and beyond.

The Future of Retail

Five trends reshaping the future of retail in 2019 and beyond.

Glass Box Brands

In an age of radical transparency, your internal culture is your brand. Time to take action!

The Future of Customer Experience

Your customer is precious about how they spend their attention. Are you saving or seizing it?

Truthful Consumerism

The future of consumerism in a new age of populism, polarization and post-truth.

Five African Trends for 2018

The future of consumerism in a new age of populism, polarization and post-truth.

Five Asian Trends for 2018

The future of consumerism in a new age of populism, polarization and post-truth. 

Five Trends for 2018

The future of consumerism in a new age of populism, polarization and post-truth. 

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