Do you have a love-hate relationship with social media? This month’s dispatch from our sister publication Business of Purpose explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its ...

We’re beyond excited to announce the return of our flagship Trend Seminars. Join us between August 2023 and January 2024, to immerse yourself in a deeply curated day that celebrates all things trends, insights and innovation - with purpose at its heart.

Want to make a difference in the world and bring about economic justice? In the first issue of 2023, our sister publication, Business of Purpose, is diving into Sliding Scale Pricing and how it can boost accessibility, inclusion, and affordability while ...

We are excited to welcome Robbie Hodges back into our team as a Trend Analyst. Robbie worked at The Telegraph and SUITCASE Magazine, interviewing thought leaders and covering travel and lifestyle trends before moving to TrendWatching. After a brief period ...

Are you ready to tap into the desires of 2023 consumers? According to our trend insights featured by Forbes, consumers will seek out a sense of escape and hope in retail. By offering a glimpse of a better future, even if it's not entirely realistic, ...

Are you (or is someone you know) a passionate, purposed Communications Manager who loves trends, B2B marketing and copywriting? If so, we have an amazing, Amsterdam-based opportunity for you. Any questions: please DM me. Oh, and we’re also looking for an ...

Take a look at the yearly overview of everything published by our sister publication, Business of Purpose. From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the ...

Explore the purpose gap in this month’s issue by our sister publication, Business of Purpose. This latest article focuses on the intention-action gap of purpose-driven businesses and how companies can attempt to tackle this issue. Our colleague Franzi ...