Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Coming to a city near you!

By Giulia Bolzan, 28 February 2023
We’re beyond excited to announce the return of our flagship Trend Seminars. Join us between August 2023 and January 2024, to immerse yourself in a deeply curated day that celebrates all things trends, insights and innovation - with purpose at its heart.
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Name Your Price: Sliding Scale Pricing

By Thomas Klaffke, 13 February 2023
Want to make a difference in the world and bring about economic justice? In the first issue of 2023, our sister publication, Business of Purpose, is diving into Sliding Scale Pricing and how it can boost accessibility, inclusion, and affordability while ...
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Welcome back Robbie!

By Reinier Evers, 20 January 2023
We are excited to welcome Robbie Hodges back into our team as a Trend Analyst. Robbie worked at The Telegraph and SUITCASE Magazine, interviewing thought leaders and covering travel and lifestyle trends before moving to TrendWatching. After a brief period ...
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Winning in 2023 Retail

By Reinier Evers, 12 January 2023
Are you ready to tap into the desires of 2023 consumers? According to our trend insights featured by Forbes, consumers will seek out a sense of escape and hope in retail. By offering a glimpse of a better future, even if it's not entirely realistic, ...
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We’re hiring in Amsterdam!

By Reinier Evers, 16 December 2022
Are you (or is someone you know) a passionate, purposed Communications Manager who loves trends, B2B marketing and copywriting? If so, we have an amazing, Amsterdam-based opportunity for you. Any questions: please DM me. Oh, and we’re also looking for an ...
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Business of Purpose 2022 Recap

By Thomas Klaffke, 29 November 2022
Take a look at the yearly overview of everything published by our sister publication, Business of Purpose. From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the ...
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Tackling the Purpose Gap

By Thomas Klaffke, 22 November 2022
Explore the purpose gap in this month’s issue by our sister publication, Business of Purpose. This latest article focuses on the intention-action gap of purpose-driven businesses and how companies can attempt to tackle this issue. Our colleague Franzi ...
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Looking for the next step in your career? Join...

By Reinier Evers, 9 September 2022
TrendWatching is on an exciting purpose journey to have a positive impact on businesses and society, glocally. This year, we launched a new and improved Trend Intelligence Platform, Amplify, to support 1,000s of businesses worldwide to bring to market more ...
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