News

Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Happy (Actionable, Meaningful) New Year from TrendWatching!

By Reinier Evers, 5 January 2022

Dear fellow trend enthusiasts, innovators and purpose-driven professionals,

Mastercard, HP, Covestro and More: TrendWatching's November Gigs

By The TrendWatching Team, 17 December 2021

As we careered towards the end of the year, our schedule of Bespoke client gigs showed no signs of letting up. From a keynote presentation and workshop for Mastercard UK to a hands-on webinar for CEIN in Spain, here is an edited snapshot of what we got up to in November.

Patagonia’s New Move and a Plant-Based Dating App: Inside tw:in’s December Newsletter

By Joaquim Moody, 13 December 2021

Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top five innovations shared on tw:in this month. Enjoy!

IAB Bulgaria, Universidad del Desarrollo and More: TrendWatching’s October Gigs

By The TrendWatching Team, 12 November 2021

We launched into Q4 2021 with gusto – helping clients and students across the globe to deliver on their purpose missions through a series of keynote presentations and hands-on workshops. From Chile to Bulgaria, here are some of our favourite gigs from last month.

Starbucks x Netflix and and Haptic Van Gogh: Inside tw:in’s November Newsletter

By Joaquim Moody, 8 November 2021

Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top five innovations shared on tw:in this month. Enjoy!

Move Over Meta: Here’s How Brands Can Use The Metaverse for Good

By Robbie Hodges, 2 November 2021

Wowza. Doesn’t the metaverse look like a whole lot of fun? If Mark ‘Zuck’ Zuckerberg’s recent keynote was anything to go by, in five years’ time we’ll all work from virtual offices plucked from the pages of Architectural Digest and spend our leisure time somersaulting through galactic playgrounds – never mind the expensive headsets or Facebook Inc.’s numerous skirmishes with the law. Yes, like the most successful sales pitches, Zuckerberg dazzled us with spectacular visualizations and glossed over the more difficult-to-answer questions. For instance, how can the metaverse be used to make the world a better place, like, IRL? 

Innovate With Purpose: TrendWatching’s COP26 Cheat Sheet

By The TrendWatching Team, 26 October 2021

As world leaders convene in Glasgow for COP26, we’ve pulled together a handy cheat sheet covering all of the conference’s key themes and, more importantly, how your brand can respond to them. We’re not just talking about charitable donations here, but meaningful business opportunities – trends and innovations that will disrupt Business as Usual (in a good way) and help position your brand as a purpose pioneer.

Eight of the Best Purpose-Driven Innovations at Dutch Design Week 2021

By Franziska Füsting, 26 October 2021

“How do you spot trends?” If we had a dime for every time we’ve been asked that question…

Subscribe to our Free Trend Updates