Are you fully prepared to tackle all the rising trends in 2024? Don't worry if you feel overwhelmed, we are here to help. Join 1,000s of purposed trend enthusiasts for an interactive 45 minutes revealing 2024's Big Ideas and related hands-on innovation ...

The year’s end is approaching, marking the perfect moment to dive into our 2024 Trend Check and assess your readiness for the future! With the Expectation Economy giving way to the Exchange Economy, we’re spotlighting how challenging issues can be solved ...

Uncover the future of business in the second report in the Think Forward series, developed in collaboration with PayPal. This edition focuses on Expectation Economy: The Evolving Consumer and delves into the tension between affordability and sustainability ...

We are urgently looking for a purpose-driven, ambitious Business Developer, based in or near Amsterdam, to join our international team and community. Working closely with our Head of Business Development, you will be responsible for turning client enquiries ...

We are looking for a passionate Content Intern in Amsterdam/the Randstad area to join our journey towards a purposeful economy. You’ll gain experience researching and analyzing consumer trends, working closely with our Trend Analysts. Your insights will be ...

We have just wrapped up our Amsterdam Seminar! A huge thank you from all of us at TrendWatching. It was amazing to see so many of you in person and explore the future and impact of trends together!

Discover the global trends that are shaping the future of commerce in the first issue of the Think Forward report developed in collaboration with PayPal! Issue one explores The Role of Brands: Empathy in Uncertain Times. Forward-thinking brands like Ford, ...

This month’s issue by our sister publication, Business of Purpose, explores why a new and transformative approach to management research is needed to address climate change and the pressing need to evolve sustainability beyond the ‘business case’.