Explore the purpose gap in this month’s issue by our sister publication, Business of Purpose. This latest article focuses on the intention-action gap of purpose-driven businesses and how companies can attempt to tackle this issue. Our colleague Franzi...

TrendWatching is on an exciting purpose journey to have a positive impact on businesses and society, glocally. This year, we launched a new and improved Trend Intelligence Platform, Amplify, to support 1,000s of businesses worldwide to bring to market more...

Whiteboard your way to meaningful business insights by using our interactive Consumer Trend Canvas on Miro. It's our most popular trend tool, and you and your team can now use it to collaboratively unpack any trend and apply those learnings to launch...

Every month our global spotters network, tw:in, sends out a newsletter highlighting the most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of...

Every month our global spotters network, tw:in, sends out a newsletter highlighting the most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of...

Every month our global spotters network, tw:in, sends out a newsletter highlighting the most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of...