Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Unveiling the latest trends shaping the future

By Robbie Hodges, 16 June 2023
We recently partnered with Samsung to explore the most impactful macro trends shaping the smart home tech landscape. The findings of the report predict that in the future, mirrors will be able to detect our mood, electric cars will be able to power up our ...
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Curated collection of thought starters

By Thomas Klaffke, 14 June 2023
Check out the new issue by our sister publication, Business of Purpose. Read a curated collection of the most thought-provoking pieces from the last month – from the systems-driven school of purpose to a circular marketing framework and the foundations of ...
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Explore the future of guilt-free travel

By Reinier Evers, 12 June 2023
Our trend analyst Raymond Kollau recently delivered a captivating presentation about flying responsibly at the Passenger Experience Conference in Hamburg. Discover how guilt-free travel will revolutionize the industry by becoming the 3rd passenger experience ...
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Our NEW weekly publication is now live!

By Erick Smet, 1 June 2023
Check out MakeShift to learn more about the news behind the news. In our weekly round-up, we will provide you with the necessary insights, innovations, and opportunities you need to spearhead your own purposed innovation.
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RCA's beyond the hype event

By Reinier Evers, 17 May 2023
Join our trend analyst Camilla Van Grembergen at RCA's Beyond the talks #2 event and find out how to choose the right trend wave to strengthen your brand. The event dives deep into business research to explore the importance of both a clear long-term vision ...
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Into the Miroverse 2023 nomination

By Joaquim Moody, 12 May 2023
We’re thrilled to share that the free Miro template for our Consumer Trend Canvas has been nominated for the Miroverse Choice Awards 2023 in the Brainstorming category. The winners will be announced live at Miro’s 3rd birthday celebration event - Into the ...
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Purpose Embedded

By Thomas Klaffke, 26 April 2023
Take a deep dive into how pioneering, purpose-driven businesses are enshrining their commitments to people and the planet into their DNA. This month’s edition of Business of Purpose, our sister publication, focuses on Patagonia and its announcement that ...
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Quitting Social Media

By Thomas Klaffke, 20 March 2023
Do you have a love-hate relationship with social media? This month’s dispatch from our sister publication Business of Purpose explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its ...
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