News

Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Business of Purpose 2022 Recap

By Thomas Klaffke, 29 November 2022

Take a look at the yearly overview of everything published by our sister publication, Business of Purpose.

From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the 4-day work week, and regenerative marketing.

 

We’re hiring in Amsterdam!

By Reinier Evers, 23 November 2022

Are you (or is someone you know) a passionate, purposed Communications Manager who loves trendsB2B marketing and copywriting? If so, we have an amazing, Amsterdam-based opportunity for you. Any questions: please DM me.

Oh, and we’re also looking for an Amsterdam-based Senior Business Developer and a Trend Curator/Writer. Never a dull moment 😉

 

Tackling the Purpose Gap

By Thomas Klaffke, 22 November 2022

Explore the purpose gap in this month’s issue by our sister publication, Business of Purpose. This latest article focuses on the intention-action gap of purpose-driven businesses and how companies can attempt to tackle this issue. Our colleague Franzi Füsting has developed a simple tool to guide and inspire businesses to turn purpose intention into action with The Purpose Circle.

Looking for the next step in your career? Join our purposed team.

By Reinier Evers, 9 September 2022

TrendWatching is on an exciting purpose journey to have a positive impact on businesses and society, glocally. This year, we launched a new and improved Trend Intelligence Platform, Amplify, to support 1,000s of businesses worldwide to bring to market more sustainable innovation for all.

As we are growing and reaching more and more people, companies, and organisations, we are looking for three experienced people to join our team and continue our growth trajectory.

Our Consumer Trend Canvas template is now on Miro!

By Joaquim Moody, 1 September 2022

Whiteboard your way to meaningful business insights by using our interactive Consumer Trend Canvas on Miro. It's our most popular trend tool, and you and your team can now use it to collaboratively unpack any trend and apply those learnings to launch innovations of your own.

Inside tw:in’s June Newsletter

By Bruna Boucinha, 7 June 2022

Every month our global spotters network, tw:in, sends out a newsletter highlighting the most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top innovations shared on tw:in this month. Enjoy!

Inside tw:in’s May Newsletter

By Bruna Boucinha, 18 May 2022

Every month our global spotters network, tw:in, sends out a newsletter highlighting the most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top innovations shared on tw:in this month. Enjoy!

Inside tw:in’s April Newsletter

By Bruna Boucinha, 13 April 2022

Every month our global spotters network, tw:in, sends out a newsletter highlighting the most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top innovations shared on tw:in this month. Enjoy!

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