Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Quitting Social Media

By Thomas Klaffke, 2 March 2023

Do you have a love-hate relationship with social media? This month’s dispatch from our sister publication Business of Purpose explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its customers. While similar purpose-driven brands might be quick to follow, the long-term effects of this strategy are still unseen. 


Coming to a city near you!

By Giulia Bolzan, 28 February 2023

We’re beyond excited to announce the return of our flagship Trend Seminars. Join us between August 2023 and January 2024, to immerse yourself in a deeply curated day that celebrates all things trends, insights and innovation - with purpose at its heart. 


Name Your Price: Sliding Scale Pricing

By Thomas Klaffke, 13 February 2023

Want to make a difference in the world and bring about economic justice? In the first issue of 2023, our sister publication, Business of Purpose, is diving into Sliding Scale Pricing and how it can boost accessibility, inclusion, and affordability while capturing new customers and income!

A new perspective on pricing that factors in more than just income and allows businesses to serve customers at all income levels while maximizing profits. Let’s work together to champion affordability and access!


Welcome back Robbie!

By Reinier Evers, 20 January 2023

We are excited to welcome Robbie Hodges back into our team as a Trend Analyst.

Robbie worked at The Telegraph and SUITCASE Magazine, interviewing thought leaders and covering travel and lifestyle trends before moving to TrendWatching.

After a brief period working as a strategist for luxury and hospitality brands at Trends & Culture in London, he has now returned to TrendWatching where he will be providing bespoke insights to our clients across the globe.


Winning in 2023 Retail

By Reinier Evers, 12 January 2023

Are you ready to tap into the desires of 2023 consumers? According to our trend insights featured by Forbes, consumers will seek out a sense of escape and hope in retail.

By offering a 
glimpse of a better future, even if it's not entirely realistic, retailers can improve consumers' overall outlook for the coming year. Consumers will be looking for brands that can improve their mood and emotions.


We’re hiring in Amsterdam!

By Reinier Evers, 16 December 2022

Are you (or is someone you know) a passionate, purposed Communications Manager who loves trendsB2B marketing and copywriting? If so, we have an amazing, Amsterdam-based opportunity for you. Any questions: please DM me.

Oh, and we’re also looking for an Amsterdam-based Senior Business Developer and a Trend Curator/Writer. Never a dull moment 😉


Business of Purpose 2022 Recap

By Thomas Klaffke, 29 November 2022

Take a look at the yearly overview of everything published by our sister publication, Business of Purpose.

From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the 4-day work week, and regenerative marketing.


Tackling the Purpose Gap

By Thomas Klaffke, 22 November 2022

Explore the purpose gap in this month’s issue by our sister publication, Business of Purpose. This latest article focuses on the intention-action gap of purpose-driven businesses and how companies can attempt to tackle this issue. Our colleague Franzi Füsting has developed a simple tool to guide and inspire businesses to turn purpose intention into action with The Purpose Circle.

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