News

Do you have a love-hate relationship with social media? This month’s dispatch from our sister publication Business of Purpose explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its customers. While similar purpose-driven brands might be quick to follow, the long-term effects of this strategy are still unseen. 

We’re beyond excited to announce the return of our flagship Trend Seminars. Join us between August 2023 and January 2024, to immerse yourself in a deeply curated day that celebrates all things trends, insights and innovation - with purpose at its heart. 

Want to make a difference in the world and bring about economic justice? In the first issue of 2023, our sister publication, Business of Purpose, is diving into Sliding Scale Pricing and how it can boost accessibility, inclusion, and affordability while capturing new customers and income!

A new perspective on pricing that factors in more than just income and allows businesses to serve customers at all income levels while maximizing profits. Let’s work together to champion affordability and access!

We are excited to welcome Robbie Hodges back into our team as a Trend Analyst.

Robbie worked at The Telegraph and SUITCASE Magazine, interviewing thought leaders and covering travel and lifestyle trends before moving to TrendWatching.

After a brief period working as a strategist for luxury and hospitality brands at Trends & Culture in London, he has now returned to TrendWatching where he will be providing bespoke insights to our clients across the globe.

Are you ready to tap into the desires of 2023 consumers? According to our trend insights featured by Forbes, consumers will seek out a sense of escape and hope in retail.

By offering a glimpse of a better future, even if it's not entirely realistic, retailers can improve consumers' overall outlook for the coming year. Consumers will be looking for brands that can improve their mood and emotions.

Take a look at the yearly overview of everything published by our sister publication, Business of Purpose.

From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the 4-day work week, and regenerative marketing.