Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

B Corp and Beyond: Which Sustainability Certification is Right for Your Brand?

By The TrendWatching Team, 20 October 2021

If you clicked on this, it’s likely you’ve already looked into sustainability certificates with your colleagues – hey, maybe you’ve even tuned into Purpose Talks?

How to Deliver Next-Level Innovations? Start With Your Internal Culture

By The TrendWatching Team, 19 October 2021

After over a year of comfortably working from home, it stands to reason that many people are feeling bummed out by the return of office-based work. Employees might be quitting their jobs in droves but it doesn’t have to be that way. 

Beauty's Eco Syndicate and 'Shroom Beer Brewery: Inside tw:in's October Newsletter

By Joaquim Moody, 11 October 2021

Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top five innovations shared on tw:in this month. Enjoy!

Three Shifts That Will Define the Decade (and How to Make the Most of Them)

By The TrendWatching Team, 11 October 2021

A few weeks ago, Livia Fioretti, a Senior Trend Analyst and Head of Academy here at TrendWatching, put together a Bespoke presentation for General Assembly Singapore in which she shared her predictions for the decade ahead. We’ve plucked a few of the key learnings from her deck and squashed them into a neat, five-minute read. 

How to Become an ACCLIMATOR: Apply Our Latest Trend Now

By Robbie Hodges, 5 October 2021

We have a saying here at TrendWatching: ‘trends are useless unless you apply them’. Thankfully, we’ve spent the past two decades developing a tool designed to help you do exactly that.

Google Singapore, University of Amsterdam and More: TrendWatching’s September Gigs

By The TrendWatching Team, 1 October 2021

As we career into Q4, TrendWatching analysts have been busy delivering the latest purpose-driven insights to clients across the globe. From Sustainable Brands Turkey to Google in Singapore, September was a riot of client reports, workshops and keynotes. And yes, there were even a few IRL events in the mix – long may they continue! Here’s just a few of the client gigs we executed last month:

Your Next Meaningful Business Opportunity? Join Our Team!

By The TrendWatching Team, 1 October 2021

Exciting times lie ahead. Are you interested in purpose-driven brands? Want to help businesses make a positive impact – both socially and environmentally? TrendWatching is expanding and we’re looking for friendly, purpose-driven people in Europe and Latin America to join our team. Whether you’re a content editor, a strategy buff, or a graphic designer, we almost certainly have a role for you. 

Fashion Spotlight: Three Ways Brands Can Respond to the IPCC Report

By Caitlin Hughan, 8 September 2021

Each month, a TW analyst puts one of our 16 key B2C industries under the spotlight – sharing three ideas they predict will redefine Business As Usual. In this dispatch, Caitlin Hughan hones in on three of fashion’s most pressing issues. 


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