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Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

IAB Bulgaria, Universidad del Desarrollo and More: TrendWatching’s October Gigs

By The TrendWatching Team, 12 November 2021

We launched into Q4 2021 with gusto – helping clients and students across the globe to deliver on their purpose missions through a series of keynote presentations and hands-on workshops. From Chile to Bulgaria, here are some of our favourite gigs from last month.

Starbucks x Netflix and and Haptic Van Gogh: Inside tw:in’s November Newsletter

By Joaquim Moody, 8 November 2021

Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top five innovations shared on tw:in this month. Enjoy!

Move Over Meta: Here’s How Brands Can Use The Metaverse for Good

By Robbie Hodges, 2 November 2021

Wowza. Doesn’t the metaverse look like a whole lot of fun? If Mark ‘Zuck’ Zuckerberg’s recent keynote was anything to go by, in five years’ time we’ll all work from virtual offices plucked from the pages of Architectural Digest and spend our leisure time somersaulting through galactic playgrounds – never mind the expensive headsets or Facebook Inc.’s numerous skirmishes with the law. Yes, like the most successful sales pitches, Zuckerberg dazzled us with spectacular visualizations and glossed over the more difficult-to-answer questions. For instance, how can the metaverse be used to make the world a better place, like, IRL? 

Innovate With Purpose: TrendWatching’s COP26 Cheat Sheet

By The TrendWatching Team, 26 October 2021

As world leaders convene in Glasgow for COP26, we’ve pulled together a handy cheat sheet covering all of the conference’s key themes and, more importantly, how your brand can respond to them. We’re not just talking about charitable donations here, but meaningful business opportunities – trends and innovations that will disrupt Business as Usual (in a good way) and help position your brand as a purpose pioneer.

Eight of the Best Purpose-Driven Innovations at Dutch Design Week 2021

By Franziska Füsting, 26 October 2021

“How do you spot trends?” If we had a dime for every time we’ve been asked that question…

B Corp and Beyond: Which Sustainability Certification is Right for Your Brand?

By The TrendWatching Team, 20 October 2021

If you clicked on this, it’s likely you’ve already looked into sustainability certificates with your colleagues – hey, maybe you’ve even tuned into Purpose Talks?

How to Deliver Next-Level Innovations? Start With Your Internal Culture

By The TrendWatching Team, 19 October 2021

After over a year of comfortably working from home, it stands to reason that many people are feeling bummed out by the return of office-based work. Employees might be quitting their jobs in droves but it doesn’t have to be that way. 

Beauty's Eco Syndicate and 'Shroom Beer Brewery: Inside tw:in's October Newsletter

By Joaquim Moody, 11 October 2021

Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top five innovations shared on tw:in this month. Enjoy!

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