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Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

How Can Businesses (Meaningfully) Show Up for Racial Justice?

By The TrendWatching Team, 30 July 2021

Did you miss Business of Purpose’s Q&A on showing up for racial justice? We recorded the event and distilled the conversation into some key takeaways. You’re welcome.

 

Travel Spotlight: Caravan Chic, Blimp my Ride and Astro-Training

By Robbie Hodges, 27 July 2021

Introducing… Industry Spotlight. Each month, a TW analyst will put one of our 16 key B2C industries under the spotlight – sharing three ideas they predict will redefine Business As Usual. 

 

Three Innovations Offering Post-Pandemic Consumers a Taste of Off-Grid Living

By Thomas Klaffke, 14 July 2021

In this Innovation of the Day roundup, we spotlight three brands that are handing production back to consumers, with simple hacks and exciting new services which make off-grid living easy.

 

Struggling to Attract Diverse Candidates? Try Answering These Three Questions

By Izzy Ahrbeck, 7 July 2021

In episode two of Purpose Talks, we talked to brands with inclusive and open hiring models – approaches that give sidelined groups a route into the labour market. Want to diversify your talent pool? Read on. 

 

Coca-Cola, Oxfam, WarnerMedia and More: TrendWatching’s June Gigs

By The TrendWatching Team, 6 July 2021

At TrendWatching, we don’t hang about. With the world unfurling from pandemic hibernation, we helped brands across different industries and continents to better understand the wants and needs of tomorrow’s consumers. Here’s a blow-by-blow account of the Bespoke webinars, workshops, presentations and panel discussions we thoughtfully crafted for brands in all four corners of the globe this June.

The TrendWatching Team's June highlight reel...

 

We Took to Instagram to Answer your Questions About Make→Shift: OMNIBILITY

By Robbie Hodges, 27 June 2021

 We held an Instagram Q&A focused on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IGTV section for the full interview.  

 

TrendWatching Unpicks 2021’s Most Innovative Pride Campaigns

By The TrendWatching Team, 25 June 2021

From Singapore to Sao Paulo (via Amsterdam), TrendWatching team members scattered across the globe share the 2021 Pride campaigns worth bookmarking. 

 

We’ve seen enough cringe-inducing Pride campaigns to know that getting it just right is no easy feat. As Pride month draws to a close, we asked TrendWatching team members in Amsterdam, London, Sao Paulo and Singapore to share a standout campaign from 2021’s bumper crop. 

Business as Usual? How to Help Consumers Overcome ‘Re-entry Syndrome’

By Bruna Boucinha, 23 June 2021

As we nudge towards the 'post-pandemic' era, do like these five brands and help anxious consumers get back out there. 

 

After more than a year dreaming about future realities, the rollout of vaccinations sparked a collective sense of hope. But now, as antibody-rich societies spring back to life, consumers are battling a new (albeit lesser) pandemic – reentry syndrome. While researching for Innovation of the Day, we spotted a cluster of businesses doing their bit to quell consumers’ anxiety about returning to ‘the new normal’. How can you help ease consumers back into public life? Take a leaf out of these brands’ books...

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