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Recent Posts

Thomas Klaffke

Thomas Klaffke

Head of Research

Quitting Social Media

By Thomas Klaffke, 2 March 2023

Do you have a love-hate relationship with social media? This month’s dispatch from our sister publication Business of Purpose explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its customers. While similar purpose-driven brands might be quick to follow, the long-term effects of this strategy are still unseen. 


Name Your Price: Sliding Scale Pricing

By Thomas Klaffke, 13 February 2023

Want to make a difference in the world and bring about economic justice? In the first issue of 2023, our sister publication, Business of Purpose, is diving into Sliding Scale Pricing and how it can boost accessibility, inclusion, and affordability while capturing new customers and income!

A new perspective on pricing that factors in more than just income and allows businesses to serve customers at all income levels while maximizing profits. Let’s work together to champion affordability and access!


Business of Purpose 2022 Recap

By Thomas Klaffke, 29 November 2022

Take a look at the yearly overview of everything published by our sister publication, Business of Purpose.

From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the 4-day work week, and regenerative marketing.


Tackling the Purpose Gap

By Thomas Klaffke, 22 November 2022

Explore the purpose gap in this month’s issue by our sister publication, Business of Purpose. This latest article focuses on the intention-action gap of purpose-driven businesses and how companies can attempt to tackle this issue. Our colleague Franzi Füsting has developed a simple tool to guide and inspire businesses to turn purpose intention into action with The Purpose Circle.

Three Innovations Offering Post-Pandemic Consumers a Taste of Off-Grid Living

By Thomas Klaffke, 14 July 2021

In this Innovation of the Day roundup, we spotlight three brands that are handing production back to consumers, with simple hacks and exciting new services which make off-grid living easy.


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