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Reinier Evers

Reinier Evers

Founder and CEO of TrendWatching.

2026 Trends on the Road ✈️

By Reinier Evers, 28 October 2025
Our analysts love stepping off the screen and into the room — exploring 2026’s biggest consumer trends and innovations with client teams, brands, and audiences around the world. In the coming weeks, we’ll be delivering custom keynotes and workshops in the ...
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Get free access to our platform ahead of 2026!

By Reinier Evers, 2 September 2025
With 2026 fast approaching — and business landscapes shifting at breakneck speed — we are happy to announce that we’ve expanded free access to our platform for professionals eager to stay ahead of the curve. Through our SEEKER account, we are giving ...
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Kick-Off of Our Meetups

By Reinier Evers, 1 February 2025
🔥 Kick-Off of Our Meetups 🔥 We're bringing back our free, informal yet insightful meetups in cities around the world 🌎 The concept: small groups of trend-loving city locals come together for communal learning and contributing, hosted by a member of our ...
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Supercharge your ideation with our AI tools

By Reinier Evers, 8 November 2024
Our three new TrendBaby AI Tools are here to help you turn trends into action — instantly ⚡ SCENARIOOOH: Tell us your big goals and we’ll serve up fresh, future market opportunities ProductLab: Pick a trend and your target audience, then watch AI generate ...
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Discover everything AI related we have in store...

By Reinier Evers, 17 April 2024
From REMIX BRANDS to CRAFTED BY AI, we’ve been updating you on AI x New Consumer Expectations for years now. But things have picked up pace 🙄(understatement of the decade!). So we’re taking our portfolio of AI x consumer trends and innovations, as well as ...
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Here is what's to come in 2024

By Reinier Evers, 9 January 2024
Ready to up your trend game this year? Here is a taste of what we've got in store for you in the next 12 months: ✅ Dive into our free 2024 TREND CHECK, and figure out which cross-industry consumer expectations to run with in the coming 12 months 🍒 And while ...
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Our Amsterdam Trend Seminar is a wrap!

By Reinier Evers, 21 September 2023
We have just wrapped up our Amsterdam Seminar! A huge thank you from all of us at TrendWatching. It was amazing to see so many of you in person and explore the future and impact of trends together!
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Sustainable Food Trends 2023

By Reinier Evers, 24 July 2023
We are excited to announce that our trend analysts Thomas Klaffke and Franzi Füsting have developed a trend report for Impact Hub Berlin's Sustainable Food Trends 2023 event. Join us online on the 1st of August 4.00-5.45 pm (CEST) at the reveal of the report ...
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