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Reinier Evers

Reinier Evers

Founder and CEO of TrendWatching.

Discover everything AI related we have in store...

By Reinier Evers, 17 April 2024
From REMIX BRANDS to CRAFTED BY AI, we’ve been updating you on AI x New Consumer Expectations for years now. But things have picked up pace 🙄(understatement of the decade!). So we’re taking our portfolio of AI x consumer trends and innovations, as well as ...
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Here is what's to come in 2024

By Reinier Evers, 9 January 2024
Ready to up your trend game this year? Here is a taste of what we've got in store for you in the next 12 months: ✅ Dive into our free 2024 TREND CHECK, and figure out which cross-industry consumer expectations to run with in the coming 12 months 🍒 And while ...
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Our Amsterdam Trend Seminar is a wrap!

By Reinier Evers, 21 September 2023
We have just wrapped up our Amsterdam Seminar! A huge thank you from all of us at TrendWatching. It was amazing to see so many of you in person and explore the future and impact of trends together!
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Sustainable Food Trends 2023

By Reinier Evers, 24 July 2023
We are excited to announce that our trend analysts Thomas Klaffke and Franzi Füsting have developed a trend report for Impact Hub Berlin's Sustainable Food Trends 2023 event. Join us online on the 1st of August 4.00-5.45 pm (CEST) at the reveal of the report ...
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Explore the future of guilt-free travel

By Reinier Evers, 12 June 2023
Our trend analyst Raymond Kollau recently delivered a captivating presentation about flying responsibly at the Passenger Experience Conference in Hamburg. Discover how guilt-free travel will revolutionize the industry by becoming the 3rd passenger experience ...
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RCA's beyond the hype event

By Reinier Evers, 17 May 2023
Join our trend analyst Camilla Van Grembergen at RCA's Beyond the talks #2 event and find out how to choose the right trend wave to strengthen your brand. The event dives deep into business research to explore the importance of both a clear long-term vision ...
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Welcome back Robbie!

By Reinier Evers, 20 January 2023
We are excited to welcome Robbie Hodges back into our team as a Trend Analyst. Robbie worked at The Telegraph and SUITCASE Magazine, interviewing thought leaders and covering travel and lifestyle trends before moving to TrendWatching. After a brief period ...
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Winning in 2023 Retail

By Reinier Evers, 12 January 2023
Are you ready to tap into the desires of 2023 consumers? According to our trend insights featured by Forbes, consumers will seek out a sense of escape and hope in retail. By offering a glimpse of a better future, even if it's not entirely realistic, ...
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