News

Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

IAB Bulgaria, Universidad del Desarrollo and...

By The TrendWatching Team, 12 November 2021
We launched into Q4 2021 with gusto – helping clients and students across the globe to deliver on their purpose missions through a series of keynote presentations and hands-on workshops. From Chile to Bulgaria, here are some of our favourite gigs from last ...
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Starbucks x Netflix and and Haptic Van Gogh:...

By Joaquim Moody, 8 November 2021
Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings ...
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Move Over Meta: Here’s How Brands Can Use The...

By Robbie Hodges, 2 November 2021
Wowza. Doesn’t the metaverse look like a whole lot of fun? If Mark ‘Zuck’ Zuckerberg’s recent keynote was anything to go by, in five years’ time we’ll all work from virtual offices plucked from the pages of Architectural Digest and spend our leisure time ...
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Innovate With Purpose: TrendWatching’s COP26...

By The TrendWatching Team, 26 October 2021
As world leaders convene in Glasgow for COP26, we’ve pulled together a handy cheat sheet covering all of the conference’s key themes and, more importantly, how your brand can respond to them. We’re not just talking about charitable donations here, but ...
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Eight of the Best Purpose-Driven Innovations at...

By Franziska Füsting, 26 October 2021
“How do you spot trends?” If we had a dime for every time we’ve been asked that question…
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B Corp and Beyond: Which Sustainability...

By The TrendWatching Team, 20 October 2021
If you clicked on this, it’s likely you’ve already looked into sustainability certificates with your colleagues – hey, maybe you’ve even tuned into Purpose Talks?
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How to Deliver Next-Level Innovations? Start...

By The TrendWatching Team, 19 October 2021
After over a year of comfortably working from home, it stands to reason that many people are feeling bummed out by the return of office-based work. Employees might be quitting their jobs in droves but it doesn’t have to be that way.
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Beauty's Eco Syndicate and 'Shroom Beer...

By Joaquim Moody, 11 October 2021
Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings ...
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