2018 is here. Are you ready?
Below, you’ll find 5 African trends that need to be on the radar of every switched-on business professional in 2018. Let’s dive in:
1. AFRICAN MAGIC
Why in 2018, exceptional African brands and talent will be the best in class.
2. CITIZEN WOKE
Why global brands must strive to decolonize consumerism in 2018.
3. GREEN ARMY
In 2018, the pendulum of sustainability will swing between the preventative and restorative.
4. MANIFEST EMPATHY
In Africa, the future of human brands is empathetic brands.
5. SMART MARKET
Smart technology reaches its tipping point across the continent in 2018.
You’re about to discover a selection of innovations that are (re)defining the expectations of African consumers. These innovations – and the 5 big consumer trends they represent – offer you insights into what Africans on the continent and in the diaspora will want next.
We hope these trends inspire and empower you. Understanding them is the key to staying ahead of customer expectations and your competitors.
S0, read, think, discuss. Then start DOING.
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