It’s a time for wrap-ups and round-ups, and it’s no different for us at TrendWatching Asia. We have been hard at work to identify these five trends that will shape Asian consumerism in 2018, so you can get a head start on your innovation journey ;)
Asia’s social consumers embrace a new shopping stream
2. CITIES IN THE CLOUD
What if the most important infrastructure of future Asian cities are no longer physical structures, but data and connectivity?
3. WORLD ON WHEELS
Asian commuters embrace real-time solutions for wheel-time
4. ASIAN BLOCK PARTY
In chains Asian consumers trust
5. ANIMAL KINGDOMS
So hot right meow: Asians’ love lavished towards their pets.
Featuring best-in-class innovations from Bangkok to Bangalore, each trend represents a powerful, actionable opportunity for your brand.
We hope this edition inspires you to launch trend-driven innovations of your own. Take it back to your team and be empowered to hit the ground running in 2018.