Before we begin…
At TrendWatching, we’re all about consumer trends. So at first glance the Future of Work might not seem like an obvious topic. But take a second look! Thinking about work is integral to your success in the consumer landscape.
First, because consumers are workers and workers are consumers. Second, in an era when ethical and sustainable business is high on the agenda, increasing numbers of consumers want to know that your brand is doing the right thing – and that includes how you treat your people. Third, creating an amazing internal culture will allow you to attract and retain the best talent – without which you won’t stand a chance in the race to meet ever-higher customer expectations.
Welcome to the future of work…
Apply for a new position using a biometric CV. Measure adaptability quotients (AQ) instead of IQs. Work a four-day work-week, although if Jack Ma has got his way, it will be 996 (that’s 9am to 9pm, 6 days a week). Consider FIRE (financial independence, retire early) or perhaps even unretirement. In short, you don’t need us to tell you that the future of work is changing fast.
But here’s the thing: yes, the what, who and where of work will continue to be disrupted by AI and robotics. But people are essential drivers of our economy – and that won’t change. What will shift are the types of jobs available and the skills needed for them.
Many employees are more willing to adapt than managers and governments give them credit for – a survey conducted by the Harvard Business School’s the Future of Work and the Boston Consulting Group’s Henderson Institute that spanned 11,000 middle-skills workers in 11 countries found that 46% consider themselves personally responsible for preparing for changes, and 75% report probably or definitely seeing a need to prepare for future work trends.
In this report, we dive into two trends that are reshaping work. You already know about the macro-trends that provide the context here: automation, growing armies of freelance workers, the rise of co-working and the gig economy, and more. But below you’ll find two actionable trends that you can apply today to reshape the way you work, enhance your internal culture, and ultimately serve consumers better.
Ready to start your shift?
Remember, clients of our Premium Service receive the full report featuring all five trends: PUBLIC LABS, GOOD GIG, NEW HIRES, NETWORK EFFECT and 3D STAFF.
In this free version, we’ll look at two of those trends, along with a snapshot of the global innovators who are already applying them.
1. PUBLIC LABS: In 2020 smart brands will truly work in public.
2. NETWORK EFFECT: A new mentorship economy rises!
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